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IMAX Expands Second-Screen Concept in Quebec With Three-Theater Deal

By Etan Vlessing à la septembre 19, 2012

IMAXCanada's Cinemas Guzzo is to install two giant screens in one of its new multiplexes after a successful summer trial in Montreal.

TORONTO – IMAX is moving ahead with plans to install two of its giant screens in a single multiplex in Canada.

The large format exhibitor expanded its joint venture agreement with Canadian partner Cinemas Guzzo for another three theaters to bring its cross-chain presence to eight screens.

And one of the new venues will have a second IMAX screen installed in the same multiplex.

IMAX and Cinemas Guzzo tested the second-screen concept in Montreal’s Mega-Plex Marche Central 18 complex, which opened in July.

The second-screen strategy allows IMAX greater flexibility to meet consumer demand for its films, especially on opening weekends for Hollywood blockbusters when theater sell-outs are common.

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IMAX to Re-Master More Films for China’s Huayi Bros.Variety

By Georg Szalai à la septembre 12, 2012

IMAXThe large-screen company has been looking to partner on more local-language movie releases with a eye on potentially exporting them to other large markets.

IMAX Corp. and Chinese film studio Huayi Bros. Group on Wednesday unveiled an expansion of their partnership that had started with the theatrical release of Aftershock: The IMAX Experience in 2010.

They will partner on the digital re-mastering of four upcoming Huayi Bros. films in the IMAX format. They will be released in theaters across China throughout the remainder of 2012. The companies also said they have agreed to present an additional three Huayi Bros. films in IMAX, bringing to eight the total of number of films included under the expanded partnership.

The first four films, announced at a press conference in Beijing, are martial arts action films Tai Chi 0, which will be released on Sept. 27, and sequel Tai Chi Hero, which follows on Oct. 25, historical drama Back to 1942, which doesn’t have a launch date yet, and adventure film Chinese Zodiac, which will reach IMAX theaters on Dec. 20.

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Controlling My Own Destiny

By Richard Gelfond à la septembre 8, 2012

MY parents raised me in a blue-collar neighborhood of Plainview, N.Y., on Long Island. My mother was a homemaker and my father was a furrier, a job that left him unemployed for months at a time, because no one bought fur coats during the summer.

One day I was visiting my father at work, and his supervisor told him that it was time to get back to work. From that day, I decided I wanted to be in control of my own destiny. I began by shining shoes and mowing lawns, then working as a shipping clerk at a fabric company. I’m a born entrepreneur, and in junior high school I started a monthly newspaper,

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How IMAX Fits the Larger Than Life Fun of 'Raiders of the Lost Ark'

By Brian Salisbury à la septembre 4, 2012

Why do we love movies? Why is it an artistic medium that, arguably more so than any other, captures the imaginations of people all across the planet? These are questions that have been plumbed in depth by all manner of film critics and film historians. One slightly newer question worthy of dissection regards the re-releasing of classic films into multiplexes, often in fancier formats than were available upon its initial release. Stalwarts may rattle the sabers of purism and decry the prospect. However, there is an argument to be made that there are some films that would greatly benefit from this revisit to theaters. This week, Steven Spielberg’s Raiders of the Lost Ark enjoys a theatrical IMAX re-release — and it deserves a second look on the big screen.

Detractors will wash their hands at the appearance of the word IMAX, but the format is perfectly suited to a film like Raiders. Going back to those critical examinations of our collective adoration for motion pictures, one of the phrases you’re bound to see again and again is “larger than life.” While IMAX does literally augment the image area and require a larger size of film, it’s not simply a case of everything bigger being inherently better.

In this case, the phrase larger than life extends beyond the literal sense and speaks to the escapism offered by the silver screen. Raiders of the Lost Ark is at its heart a classic style adventure story modeled after the movie serials of the 1930s and 1940s. These were thrilling, sweeping action films that played in segments before the feature presentation in old movie houses. These serials were meant to transport the audiences, who had not the benefit of the Internet, to worlds much grander and more exciting than the one they knew. Read the entire article on Hollywood.com's website.

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'The Dark Knight Rises' Crosses $100 Million Box Office Milestone on IMAX Screens

By Etan Vlessing à la septembre 4, 2012

The Warner Bros. tentpole has taken in $65.1 million domestically, and another $37.3 million internationally, after seven weeks on release.

Giant screen exhibitor IMAX on Tuesday said Warner Bros. Pictures’ The Dark Knight Rises has crossed the $100 million global box office mark.

The milestone came as Christopher Nolan’s tentpole release screened in 557 IMAX theaters worldwide during seven weeks of release.

That performance came via a $65.1 million in box office receipts from 332 IMAX screens domestically, and another $37.3 million taken in from 225 IMAX screens internationally, including in China where The Dark Knight Rises started screening in 75 digital theaters from Aug. 27.

Read the entire article on The Hollywood Reporter's website.

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