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Latest gee-whiz cruise attraction: Open-air "sky ride"

By USA Today: Gene Sloan à la janvier 23, 2015

NEW YORK -- Get ready to ride in the sky on a cruise ship.

Industry giant Carnival's next vessel, the Carnival Vista, will feature an 800-foot-long track suspended around its top deck that passengers can circle in peddle-powered capsules, the line revealed Thursday at a New York event.

Dubbed the SkyRide, it's being billed as the cruise industry's first pedal-powered, open-air aerial attraction and is just one of several first-for-the-industry features planned for the ship.

Carnival Vista also will have the first IMAX Theater at sea and a record size, 455-foot-long water tube attraction, Carnival announced.

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IMAX Entertainment CEO Greg Foster on Bucking Downward Box Office Trend: ‘We Had to Change Our Business Model’

By TheWrap: Scott Bowles à la janvier 16, 2015

“We cracked the code on the film side,” the executive tells TheWrap in this week’s “Office with a View”

While movie going is in spiral, one corner of Hollywood’s box office landscape is defying the downturn: IMAX.

In the face of overall revenues last year of just $10.3 billion, a five percent dip from 2013, the colossally-screened exhibitor has seen exponential growth. In 2008, IMAX introduced “The Dark Knight” to 147 theaters. Four years later, IMAX splashed “The Dark Knight Rises” in 600 theaters.

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'Social animal' mindset driving IMAX cinema growth: CEO

By CNBC Videos à la janvier 5, 2015

Richard Gelfond, CEO of IMAX, says customers can get high quality film experiences at home so when they go out to watch a movie, they want something special which is driving the growth of the cinema chain.

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Women in Business Q&A: Eileen Campbell, CMO, IMAX

By Huffington Post: Laura Dunn à la décembre 30, 2014

Eileen Campbell joined IMAX in July 2013 as Chief Marketing Officer. Prior to joining the Company, from 2007 to 2013 Ms. Campbell was the Global Chief Executive Officer for the brand building consulting agency, Millward Brown, and held various other executive positions at Millward Brown from 2000-2007. Prior to that, Ms. Campbell led Angus Reid Group's market research and global expansion divisions. Ms. Campbell was employed at NFO Research from 1979 to 1996, most recently as Senior Vice President. Ms. Campbell is a member of the Council of American Survey Research Organizations.

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‘Interstellar’ Tops $100 Million in Imax Box Office

By Variety: Dave McNary à la décembre 15, 2014

Christopher Nolan’s space adventure “Interstellar” has topped $100 million in Imax theaters worldwide since its release on Nov. 5.

The milestone has only been achieved by three other films — “Avatar,” “The Dark Knight Rises” and “Gravity.”

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