Transformers: Dark of the Moon Sets IMAX Record in China
By IMAX à la juillet 25, 2011
This weekend, Transformers: Dark of the Moon: An IMAX 3D Experience set a record for the launch of a U.S. movie in China, generating $3.7 million of box office on 31 screens, for a per screen average of $120,000. This beats the prior per screen average record set by Avatar of $97,400. To date, the film has generated $45.5 million in IMAX box office worldwide, surpassing the $44 million of box office generated by Transformers: Revenge of the Fallen: The IMAX Experience, with theatres in Japan still to open.