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IMAX: Size Matters
Jun 25, 2015

 

With its global expansion strategy in full flow and a raft of blockbusters to fill its screens, the picture continues to look rosy for IMAX. CEO Richard Gelfond and EMEA president Andrew Cripps sit down with Matt Mueller.

Following May’s announcement that Vue International is entering the IMAX business in the UK with the launch of two cinemas (in Cheshire Oaks and Leeds), IMAX has now successfully wooed the UK’s top five exhibition chains. Besides adding to their 30 existing UK sites (a fourfold increase from 2012), IMAX’s Vue deal puts them in business with a major European exhibitor that had yet to buy into an IMAX partnership, and comes on the heels of Vue’s launch of its first European IMAX theatre in Copenhagen.