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IMAX CEO Richard Gelfond On Large-Format Future: ‘Avengers: Age Of Ultron’, Rivals, TV Shows & Adult Fare – CinemaCon

By Dealine: Anthony D'Alessandro 上 四月 21, 2015


EXCLUSIVE: In 1994, Richard Gelfond didn’t know that much about the movie business.  He was an investment banker, a lawyer and an entrepreneur and together with his business partner Brad Wechsler, snapped up IMAX, a nice purveyor of nature and science documentaries.

When it came to expanding to more blockbuster fare, there was a bit of catch 22: Studios wouldn’t shoot movies in IMAX unless there were more commercial theaters and exhibs wouldn’t build more theaters unless there were more Imax studio releases. Eventually, Imax developed a model that worked, and now the major studios, particularly when it comes to their tentpoles, can’t live without IMAX.

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IMAX Extends Partnership With Warner Bros.

By Wall Street Journal: Lisa Beilfuss 上 四月 20, 2015

IMAX Corp. said Monday that it reached an agreement with Warner Bros. Pictures to release up to 30 films over the next five years, continuing the companies’ 10-year partnership.


Under the agreement, IMAX will release movies including Batman v Superman: Dawn of Justice, the Tarzan movie and future Lego movies.

Earlier this month, IMAX reached a three-year deal with Walt Disney DIS -0.21%  Studios that covers animated and live-action films such as the new “Star Wars” movie.

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Imax Premieres New Laser System at TCL Chinese Theatre in Hollywood

By The LA Times: Richard Verrier 上 四月 15, 2015



Imax Corp. offered a glimpse into cinematic future, showcasing a new laser projection system at the historic TCL Chinese Theatre in Hollywood that executives contend will transform the moviegoing experience.

Gathered inside the newly refurbished 88-year-old theater, IMAX executives demonstrated a 4K laser projection system equipped with a new optical engine and other technologies that they said vastly improve the brightness quality of images on large screens compared with conventional film and digital projectors.

IMAX Chief Executive Richard Gelfond said the debut of laser projection is a “pivotal moment in time for IMAX and a giant leap forward for cinema technology."

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‘Captain America: Civil War’ First to Use New Imax/Arri 2D Camera (EXCLUSIVE)

By Variety: Brent Lang 上 四月 13, 2015



Captain America: Civil War” will be the first film shot with Imax’s new 2D digital cameras, Variety has learned.

Roughly 15 minutes of the film, including what co-director Joe Russo describes as one sequence “with some incredible scale to it,” will be shot with the cameras.

“We like being on the cutting edge of technology, and we like to enhance storytelling with technology in a way that pushes the narrative forward creatively,” said Russo. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than Imax.”

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Disney, IMAX Renew Film Slate Deal Through 2017

By The Wrap: Joe Otterson 上 四月 8, 2015


Agreement covers releases like “Star Wars: Episode VIII” and Marvel’s “Captain America: Civil War”

IMAX and Walt Disney Studios have renewed their exhibition agreement through 2017, the two companies announced on Wednesday.

The muti-picture deal encompasses live-action and animated tentpole releases from Disney, Pixar, Marvel and Lucasfilm, with key films in the deal to include “Star Wars: Rogue One” and “Episode VIII,” Marvel’s “Captain America: Civil War,” and Pixar’s “Finding Dory.”

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