IMAX® POSTS RECORD DECEMBER OPENING BOX OFFICE RESULTS WITH MISSION: IMPOSSIBLE - GHOST PROTOCOL

By IMAX 上 十二月 20, 2011

Los Angeles – Dec. 20, 2011 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, earned approximately $14 million at the box office in IMAX® theatres worldwide during its opening weekend. Domestically, the film generated $10.5 million on 300 IMAX screens, for an IMAX per-screen average of $35,000. Internationally, it generated $3.4 million on 89 IMAX screens, for an IMAX per-screen average of $38,200. The film surpassed the previous December opening box office records set by Tron: Legacy. Mission: Impossible – Ghost Protocol The IMAX Experience is set to open on 112 additional IMAX® theatres in various territories, including China and the UK. “Paramount leveraged an early release in IMAX as a key component of its marketing strategy for this film and based on this promising start we are enthusiastic that this approach will deliver,” said IMAX CEO Richard L. Gelfond. “Not only were the global IMAX grosses strong, but we were extremely effective in generating positive reviews, word-of-mouth and substantial social media buzz that we expect will continue to build strong demand for the film going into its wide release on Wednesday. We’re very grateful that we could repay Paramount’s confidence in IMAX by supporting the overall success of this incredible film and by playing a key strategic role in making this film an event that simply can’t be missed.” Read more on marketwatch.com