Warner Bros.’ Sci-Fi Saga Breaks IMAX Pandemic-Era Records in Ten Global Markets, Delivers Overall Per Screen Average of $25,000
NEW YORK – September 19, 2021 – IMAX Corporation (NYSE: IMAX) stormed to a blazing start with the international debut of Warner Bros.’ “Dune,” which earned $3.6 million in a limited release across only 142 screens throughout Europe and Asia — good for nearly 10% of the film’s opening weekend box office.
Filmed for IMAX with more than an hour of IMAX-exclusive expanded aspect ratio, “Dune” posted eye-popping numbers in 21 diverse markets throughout the world, breaking records for biggest pandemic-era opening weekend in Russia, Belgium, Denmark, Germany, Italy, Norway, Sweden, and Ukraine, as well as Hong Kong and Singapore. The film commanded a $25,000 per screen average across IMAX locations, with Denmark, Norway, and Sweden reaching $80,000 per screen.
“Audiences are definitely getting the message that Denis Villeneuve and his brilliant cast sent loud and clear: “Dune” must be experienced in IMAX,” said Rich Gelfond, CEO of IMAX Corporation. “The outsized market share we’ve captured with “Dune” underscores how synonymous the IMAX brand is with scale and spectacle, and we look forward to building on our strong start as this stunning piece of filmmaking continues its global rollout.”“Dune” will continue to open worldwide over the next month, ultimately landing in North America and China on October 22. The debut follows triumphant appearances at the Venice and Toronto International Film Festivals — the latter of which hosted the global IMAX premiere at the company’s iconic Cinesphere Theatre at Ontario Place.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of June 30, 2021, there were 1,654 IMAX theater systems (1,569 commercial multiplexes, 12 commercial destinations, 73 institutional) operating in 85 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “HK.1970.” IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies). For additional information please contact:
IMAX Corporation, New York
IMAX Corporation, New York