Press

Marvel Studios' Avengers: Infinity War Makes Hollywood History As First Film Shot Entirely With IMAX® Cameras; Grosses $41.5 Million For Record Global Launch In IMAX® Theatres
Apr 30, 2018

LOS ANGELES, April 30, 2018 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) today announced that Marvel Studios' Avengers: Infinity War, which marks the first Hollywood film to ever be shot entirely with IMAX® cameras, opened in IMAX® theatres with a record-setting $41.5 million weekend global debut on 715 screens (excluding China), making it the best-ever IMAX opening for a Marvel title and the third largest IMAX opening of all time.

Domestically, Avengers: Infinity War set a new IMAX Marvel opening weekend record, grossing $23.3 million on 408 IMAX screens. The IMAX domestic network reported multiple sell-out screenings with IMAX representing 8 of the film's top 10 North America engagements.

International IMAX weekend results for the film over the same period – without the benefit of China –  also set a new IMAX Marvel record reaching $18.2 million from 307 international sites. IMAX locations in 19 territories including Korea, Italy, Brazil, Mexico and the UAE all reported their best opening weekends ever with more than 25 markets recording their best IMAX Marvel openings including India, the UK, Japan, France, Germany and Argentina. The film is scheduled to open in additional territories including Russia (May 3), where the film will receive a four-day-early release in IMAX, as well as China (May 11).

"Avengers: Infinity War is a truly epic global blockbuster phenomenon that has set records across the IMAX worldwide network with China still to come," said IMAX CEO
Richard L. Gelfond. "We believe this weekend's results are another clear indication that moviegoers are seeking out the biggest blockbuster events in the immersive IMAX format and an incredible start to what is shaping up to be a very promising summer lineup."

Directors
Joe and Anthony Russo designed Avengers: Infinity War for IMAX by capturing the entire film with IMAX cameras, marking the first Hollywood film in history to achieve this milestone. Exclusively in IMAX theatres, the film expands vertically to show up to 26% more picture – providing audiences with even greater scope and breathtaking quality for a truly unparalleled experience. The filmmakers will also use IMAX cameras to shoot the entirety of the next Avengers film which is slated for release in May 2019.

"We are honored to be part of the remarkable box office performance of Avengers: Infinity War, which reflects the unprecedented fan anticipation that Marvel has been building over the past decade," said
Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. "Congratulations to our friends
Joe and Anthony Russo,
Kevin Feige, and teams at Disney and Marvel – we're extremely proud of our collaboration across the marketing, distribution and production processes with the groundbreaking use of IMAX cameras to deliver audiences a truly differentiated experience that has sparked extraordinary enthusiasm from around the globe."

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Dublin, Tokyo, and Shanghai. IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2017, there were 1,370 IMAX theater systems (1,272 commercial multiplexes, 12 commercial destinations, 86 institutional) operating in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

 

Business Media:

IMAX Corporation – New York

Adam Davis

212-821-0116

adavis@imax.com

 

Sloane & Company – New York

Whit Clay

212-446-1864

wclay@sloanepr.com

 

 

 

Investors:

IMAX Corporation – New York

Michael K. Mougias

212-821-0187

mmougias@imax.com

 

Entertainment Media:

Principal Communications Group – Los Angeles

Melissa Zukerman/Paul Pflug

323-658-1555

melissa@pcommgroup.com

paul@pcommgroup.com

 

SOURCE IMAX Corporation