Film in Dead-Heat Race for Record Three-Day Opening Weekend in IMAX in China
, /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) today announced that Marvel's Captain America: Civil War, released by The Walt Disney Studios, blasted into the Chinese market with a record-level debut gross of on 283 IMAX screens. This puts it in a dead-heat race to overtake the current best IMAX three-day opening weekend of all time in held byTransformers: Age of Extinction.
Globally, Captain America: Civil War has accumulated more than from 955 IMAX theatres, of which comes from 380 North American IMAX sites and from 575 international locations (including ).
In addition to the film's record-pace three-day opening weekend, Captain America: Civil War grossed (¥21.7 million) on Friday in , setting a new mainland record for that day in IMAX in local currency. The film beats the previous Friday record holder, Transformers: Age of Extinction, with ¥21.0 million.
"The unparalleled opening success of Marvel's Captain America: Civil War in IMAX in is a true testament to the film's incredibly talented and hard-working filmmakers, led by our friends , as well as the spot-on marketing and distribution efforts of the entire Disney team and IMAX in ," said , Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "Chinese audiences have demonstrated their excitement for the stories, characters and action within the Marvel Cinematic Universe, particularly when seen in the best possible format — in IMAX."
Directors captured the film's key battle sequence using the new ALEXA IMAX 65mm cameras, marking the first film to use the new 2D digital cameras developed in partnership between IMAX and ARRI. As a result, only in IMAX theatres do sequences filmed with these cameras expand vertically to fill more of the IMAX screen, delivering IMAX audiences greater scope and breathtaking image quality.
The IMAX release of Captain America: Civil War was digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About IMAX China
IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of . IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout . IMAX China trades on the Hong Kong Stock Exchange under the stock code "HK1970."
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in , and , with offices in, , and Beijing. As of , there were 1,066 IMAX theatres (952 commercial multiplexes, 17 commercial destinations and 97 institutions) in 68 countries. On , shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX, IMAX 3D, IMAX DMR, Experience It In IMAX, An IMAX 3D Experience, The IMAX Experience and IMAX nXos are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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