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Media Coverage

Harry Potter and the Deathly Hallows Finale Is 3-D Done Right

By Hugh Hart on July 15, 2011

The most ironic aspect of 3-D moviemaking jumps into the foreground with the opening of Harry Potter and the Deathly Hallows Part 2: Depth-of-field works most effectively when you hardly notice it. For the final film in the Potter series, which opens Friday, director David Yates and his team exercised restraint throughout. The result? Harry Potter and the Deathly Hallows Part 2 is 3-D done right. IMAX Senior VP of Film Production Hugh Murray, who supervised the Hallows 3-D conversion, explained the filmmakers’ strategy in an e-mail to Wired.com.“David’s guiding aesthetic was that a 3-D film should be no more than a richer visual telling of the story and never a... Read More

Harry Potter and the Deathly Hallows Part 2 Sets Midnight Box Office Record

By Christina Warren on July 15, 2011

Harry Potter and the Deathly Hallows Part 2 took in $43.5 million at the midnight box office in North America — the biggest midnight opening of all time. Potter earned almost 50% more than previous midnight champion, The Twilight Saga: Eclipse, which earned $30 million from midnight shows when it was released in June 2010. The Harry Potter franchise is estimated to be the most profitable film franchise ever. As The Hollywood Reporter notes, the eighth and final film has already grossed more than $100 million at the worldwide box office. If momentum keeps rising, this may be the biggest worldwide opening of all time. Read More

“Cowboys and Aliens” coming to IMAX in international territories

By Sean O'Connell on July 12, 2011

IMAX Corporation, DreamWorks Pictures and Paramount Pictures International announced that Jon Favreau’s upcoming sci-fi adventure “Cowboys & Aliens” will open in select international digital IMAX theaters day-and-date with each territory’s release date, beginning in August. “We are delighted to be able to offer international audiences the opportunity to experience the amazing visuals and spectacle of Cowboys and Aliens in IMAX,” said Andrew Cripps, President of Paramount Pictures International. “This release marks the continuation of the fantastic relationship we have with IMAX and we are thrilled that fans will have the ability to experience it this way.”... Read More

.'Transformers 3': 5 Things You Didn't Know About Its Sound

By Carolyn Giardina on July 01, 2011

The haters may accuse Transformers: Dark of the Moon of being too noisy, but sound re-recording mixer Greg P. Russell, a 14-time Oscar nominee, tells the Hollywood Reporter that the movie is “the most ambitious” sound mix he has ever worked on. In fact, director Michael Bay didn’t just settle for innovative 3D photography, he also insisted on a cutting edge sound experience. Russell -- along with re-recording mixers Gary Summers and Jeffrey J. Haboush -- used the new Dolby 7.1 Surround Sound, and moviegoers can hear the results for themselves. Read More

Check out the new Mission Impossible: Ghost Protocol trailer on IMAX.com

By IMAX on June 29, 2011

Check out the new Mission: Impossible- Ghost Protocol trailer on IMAX.com Opening in IMAX on 12/16, the movie will feature scenes shot with IMAX cameras. Only in IMAX will these scenes expand to reveal even more detail and highlight the explosive action. Can’t wait until December? See the trailer at your local IMAX theatre where it’s playing with Transformers: Dark of the Moon: An IMAX 3D Experience. Read More