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Paramount's Mission Impossible - Ghost Protocol Generates More Than $46 Million in IMAX Theatres Globally Since Early IMAX Previews Film to Arrive in IMAX Theatres Across China in January

Por IMAX en la enero 03, 2012

Los Angeles – Jan. 3, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, has grossed $46.1 million in IMAX® theatres worldwide since the film began its early IMAX previews through Monday, January 2, 2012. The film has generated approximately $33.1 million domestically and approximately $13.0 million internationally in IMAX theatres. For the four day weekend, the film generated approximately $6.1 million domestically in IMAX theatres and generated approximately $2.7 million internationally in IMAX theatres. To date, the film has an overall gross of $367 million worldwide. “With Mission: Impossible – Ghost Protocol leading the box office this Holiday season it is clear that movie-goers responded very favorably to the IMAX early engagement strategy,” said IMAX CEO Richard L. Gelfond. “Fans and critics all over the world who previewed this blockbuster in IMAX generated the positive word-of-mouth and social media buzz that helped drive the strong box office results we see today and we believe this will continue to support the film’s success throughout its run.” Read more on CNBC.com