Editorial at IMAX
Working to deepen our direct relationship with our audience, IMAX’s fan facing newsletters deliver compelling content across the following three categories:
“In Frame” – focused on going deeper behind the scenes of a particular title or brand initiative. The goal is more robust engagement across our most passionate fans.
“Focus Pull” – a monthly digest highlighting all titles playing that month. This is designed to be an information hub useful to even the most casual of movie fans.
“Ad Hoc” – custom content targeted to particular initiatives or special offerings. These emails serve to highlight special events, merch drops, and other “occasion” messaging.
IN FRAME
Sent on the third Thursday of every month, IN FRAME spotlights exclusive long-form interviews and articles about IMAX and its magic makers. Past interview subjects have included cinematographers, special effects masters, costumers, actors, and more. Not only focusing on interviews, some editions of In Frame take us behind-the-scenes at IMAX itself.
WICKED; DP Alice Brooks(opens in new window) - November 2024
ALIEN ROMULUS; SFX w/ Shane Mahan(opens in new window) - August 2024
Sound In IMAX (A QUIET PLACE: DAY ONE + MIDSOMMAR, CHALLENGERS, DUNKIRK)(opens in new window) - June 2024
A24 Remastering BTS (A24xIMAX collab)(opens in new window) - April 2024
FOCUS PULL
Sent on the first of every month, FOCUS PULL is a digest highlighting the story of our major releases, special event screenings, what’s playing in IMAX theatres, and unique branded merchandise promotions. Basically, a fan’s one stop shop for everything IMAX that month. The goal is something that is at once easy to scan but also informative.
JOKER: FOLIE A DEUX, VENOM: THE LAST DANCE(opens in new window) - October 2024
ALIEN ROMULUS, THE CROW(opens in new window) - August 2024
CIVIL WAR, SUGA, KINGDOM OF THE PLANET OF THE APES(opens in new window) - April 2024
DUNE (2021) re-release, TENET(opens in new window) - February 2024
KILLERS OF THE FLOWER MOON, THE EXORCIST: BELIEVER(opens in new window) - October 2023
AD HOC
AD HOCS are special one-off emails outside of our regular cadence. Content includes bonus interviews, special events, ticket drops, merch promos, giveaways and unique fan engagement touchpoints.
GLADIATOR II Special Feature(opens in new window) (Ridley Scott Retrospective, Social, Testimonials, Merch) - November 22, 2024
THE WILD ROBOT; Director Chris Sanders + Giveaway(opens in new window) - September 23, 2024
MEGALOPOLIS Tickets on Sale(opens in new window) - September 21, 2024
SKYWALKERS Documentary Tickets on Sale(opens in new window) - June 21, 2024
DUNE PART TWO Now Playing + Merch(opens in new window) - March 1, 2024
OPPENHEIMER 70MM Special Feature(opens in new window) - November 3, 2023
About IMAX
For over 55 years, IMAX has been the World’s Most Immersive Movie Experience. Known for such blockbusters as the Oscar-winning OPPENHEIMER (2023), IMAX has been used by some of the world’s best living filmmakers to tell their stories: Christopher Nolan, Jordan Peele, Patty Jenkins, James Gunn, and many more.
From proprietary camera and projection technology, to state-of-the-art custom built theatres, and our exclusive Digital Media Remastering process (DMR), IMAX is the Gold Standard of Cinema.
With 50 million tickets sold each year, IMAX has more fans around the world than any other exhibition company.
From the deepest depths of the ocean to the furthest expanses of space, IMAX takes viewers to worlds beyond imagination.