New IMAX<sup>®</sup> 3D Digital Camera Makes a Big Screen Debut in Transformers: Age of Extinction
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IMAGES
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Michael Bay Image 3D Camera
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Director/Executive Producer Michael Bay (far right) on the China set of TRANSFORMERS: AGE OF EXTINCTION, from Paramount Pictures. Photo credit: Andrew Cooper.
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IMAX 3D Digital Camera
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The IMAX® 3D Digital Camera. Photo copyright ©2014 IMAX Corporation
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IMAX Digital 3D Production Camera Hands
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The IMAX® 3D Digital Camera. Photo copyright ©2014 IMAX Corporation
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Christine Azzolino
Coyne Public Relations
973-588-2000
cazzolino@coynepr.com

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Edwin Hayfron
Premier
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Edwin.Hayfron@premiercomms.com

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As part of IMAX’s commitment to innovation and providing leading filmmakers with the highest-quality technology to bring their creative vision to life, the company has developed the world’s first fully integrated dual 65mm 4K digital large-format 3D camera.

Go behind the scenes with IMAX’s camera team in this new featurette to see how IMAX is revolutionizing 3D capture by allowing filmmakers to capture major action scenes as never before. The IMAX® 3D Digital Camera will make its big-screen debut in Michael Bay’s Transformers: Age of Extinction, which is the first feature film to use this new camera technology.

IMAX® and Paramount Pictures today also released the first photo of Michael Bay on the set of Transformers: Age of Extinction with the IMAX® 3D Digital Camera.

About the IMAX® 3D Digital Camera

IMAX’s fully integrated dual 65mm 4K digital large-format 3D camera delivers stunning image quality and is smaller, lighter and easier to use than other 3D digital camera systems on the market.

Exclusively in IMAX® theatres, sequences captured with this camera will expand to fill more of the IMAX screen with unprecedented crispness, clarity, color and earth-shattering 3D for a truly immersive experience.
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FEATURETTE
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space Featurette The IMAX® 3D Digital Camera featurette includes a first look at the new camera that will be featured in Michael Bay’s Transformers: Age of Extinction
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QUICK FACTS
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  • IMAX® has developed the first fully integrated dual 65mm 4K digital large-format 3D camera.
  • The IMAX® 3D Digital Camera delivers stunning image quality and is smaller, lighter and easier to use than other 3D digital camera systems on the market.
  • The IMAX® 3D Digital Camera is a true 4K stereo camera. This means that both the left eye and right eye images are captured at full 4K resolution.
  • Transformers: Age of Extinction is the first feature film to ever use the new IMAX®3D Digital Camera.
  • Exclusively in IMAX® theatres, sequences filmed with the IMAX® 3D Digital Cameras will be presented in a 1.9:1 aspect ratio – offering moviegoers 26% more of the image than standard cinemas for a truly immersive IMAX® 3D experience.
  • The production team on Transformers: Age of Extinction was able to capture major action sequences of the film – including chase scenes and helicopter shots – in high-resolution 3D in a way that was previously impossible thanks to the compact size of the new cameras.

IMAX QUICK FACTS & FAQ IMAX QUICK FACTS & FAQ

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QUOTES
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"We're blown away by what Michael Bay has been able to do with our new digital 3D cameras. With Transformers: Age of Extinction, he takes IMAX® 3D to the next level - putting moviegoers smack in the middle of the action with the Autobots and  Mark Wahlberg as audiences have never seen before."

Greg Foster
Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment

“The goal with The IMAX Experience® has always been to transport moviegoers into places they’ve only dreamed of. With the lightweight and compact IMAX® 3D Digital Camera, we are providing today’s leading filmmakers with the ability to take high-resolution 3D cameras into places they’ve never been able to before.”

Hugh Murray
IMAX® SVP of Film Production

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