Never Say Die will be released in IMAX 2D theatres in China only.
Edison (Allan), depending on living as a fake boxer feuded with Ma Xiao (Ma Li), a sport journalist who has full sense of justice. After an accidentally electric shock, they exchanged their genders and framed each other, making troubles. However, it revealed the secret of fake boxing, causing sensation in the boxing world. Finally, under the guidance of the vice-president of “Juan Li an Men”, Zhang Zhu Yu(Shen Teng), they shake their fist towards the bad.
The IMAX release of Never Say Die will be digitally re-mastered into the image and sound quality of The IMAX 2D Experience with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.