--- title: Cookies Policy | IMAX publisher: "IMAX" description: "Imax.com cookie policy" canonical: "https://www.imax.com/cookies-policy" date: 2023-08-25 last_updated: 2025-05-28 --- Cookies Policy ============== Table of Contents ----------------- * [Introduction](#Introduction) * [What are cookies?](#What-are-cookies) * [Why do we use Cookies?](#Why-do-we-use-Cookies) * [What are the different types of cookies we use?](#What-are-the-different-types-of-cookies-we-use) * [Combining the cookie information with other data](#Combining-the-cookie-information-with-other-data) * [Services Cookies](#Services-Cookies) * [Managing and Disabling Cookies](#Managing-and-Disabling-Cookies) * [Changes to this Policy](#Changes-to-this-Policy) This Cookies Policy was last updated on May 28, 2025. **Introduction** ---------------- The Services are operated by IMAX Corporation (**“IMAX”**) with headquarters at 2525 Speakman Drive, Mississauga, Ontario, Canada, L5K 1B1. You can contact us for questions related to this policy at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). For general inquiries about IMAX, please contact us at [info@imax.com(opens in new window)](mailto:info@imax.com). At IMAX, we want to ensure that your visit to our websites (including www.imax.com and store.imax.com) and mobile application (the **"Services"**) is smooth, reliable and as useful to you as possible. Subject to your consent where required by applicable law, we use cookies and similar tracking technologies (collectively, “**cookies**”) to help us improve the use and functionality of the Services and to better understand how visitors use and interact with the Services and the tools offered on it. Please also see our [Privacy Policy](/page/privacy-policy) and [Terms of Use](/page/terms-of-use) for further details about the ways in which we collect and use your personal information. **What are cookies?** --------------------- The Services use "cookies." A cookie is a small file of unique letters and numbers that we store on the browser on your computer, tablet or smartphone (each a **"Device"**) when you visit our Services. Among other things, they allow our Services to "remember" your activities on our Services and the number of times you have visited. We can use the information stored by cookies to help us to provide you with a better on-line experience. **Why do we use Cookies?** -------------------------- Cookies allow us to distinguish you from other users of our Services. We use cookies for the following purposes: * To customize your visit. * To improve our Services and to enhance the visitor experience. * To save a visitor's recent searches to save them time when revisiting our Services * To analyze and compile collected data to build a profile about visitors. Some cookies are only stored for the duration of your visit to our Services. These cookies are known as "session cookies." Others, known as "persistent cookies," may remain stored on your computer after your visit and may be accessed by our Services every time you re-visit. Some cookies may be stored and accessed by other companies. For example, where a social network's 'like' or similar button is displayed on our Services, that social network may store and access its own cookies to provide the button's functionality and for other purposes. You should see the privacy/cookie policy of the particular social network for more information. **What are the different types of cookies we use?** --------------------------------------------------- General Information **Source (Where cookies come from)** **First Party Cookies** These cookies are provided by us and used by various features on our Services. Examples may include customizing a visitor's visit, providing statistical information, and verifying a visitor's identity for security purposes. **Third Party Cookies** These cookies are provided by “Third Party” vendors who provide products and features we have integrated into our Services. Examples include social media sites, ad networks, and security systems. **Type (What the cookies are used for)** **Essential cookies** We may use essential cookies in order to enable you to receive the services that you request via our Services. Without these cookies, services that you have asked for cannot be provided. Thus, essential cookies are necessary for the functioning of the Services and cannot be switched off. They do not store any personally identifiable information and are only set in response to actions the user makes. For example, these cookies may be used on our Services to: allow you to access secure areas of our Services without having to continually log in to the service; and remember previous actions you have taken (such as completing an online form) when navigating back to a page in the same browser session. **Performance cookies** We may use performance cookies that collect information about how our Services are used and to flag to us if an error occurs. These cookies may be used to collect detailed technical information such as the last visited Services, the number of pages visited, which parts of our Services are clicked on and the length of time between clicks. All of the information collected by these cookies is aggregated and cannot be used to specifically identify individual users. For example, these cookies may be used on our Services to: analyze and improve the performance of our Services; manage the performance and design of our Services; measure errors presented on our Services to improve our service and management complaints; and test variations of design to ensure it appears consistently on our Services. **Functional cookies** We may use functional cookies that are not essential but enable various helpful features on our Services. For example, these cookies may be used on our Services to: remember the preferences that you selected or information provided on a previous visit to the Services, such as country/language; remember answers to questions our Services have asked you, such as not wishing to take part in a customer satisfaction questionnaire, so that you are not asked again; and provide information to allow an optional service to function such as watching an online video. **Targeting cookies** We may use targeting cookies to deliver content tailored to your interests and to better understand your online behavior. For example, these cookies may be used on our Services to: track which advertisements you have clicked on or interacted with on our Services; remember when you have visited a particular service or piece of content to avoid showing you the same thing repeatedly; and display advertisements on our Services that are considered relevant to your interests based on your browsing history and usage patterns. **Combining the cookie information with other data** ---------------------------------------------------- When you access the Services, we may also collect information, where available, about your computer for system administration purposes, such as your IP address, operating system and browser type. This information may be combined with the data we collected via the cookies referred to above. **Services Cookies** -------------------- Here is a list of the cookies that we use. Note that the applicable cookies may depend on the specific section of the Services that you visit. For example, the cookies listed below may only be relevant on certain of our websites, but not others. **Cookie Name** **Provider (First Party or Third Party)** **Cookie Purpose** **Category** \_\_cf\_bm Cloudflare (Third Party) Cloudflare Bot Management, determines if a visitor has previously been misidentified as a bot and completed a captcha. Essential \_ga\_KN2WS6V7JT Google (Third Party) Google Analytics - User tracking for marketing purposes. Targeting \_ga\_WB939KF7K0 Google (Third Party) Google Analytics - User tracking for marketing purposes. Targeting \_ga Google (Third Party) Google Analytics - User tracking for marketing purposes. Targeting \_ketch\_consent\_v1\_ Ketch (Third Party) Stores privacy consent status (e.g., if user has opted out and their individual user preferences). Essential \_landing\_page IMAX (First Party) Tells IMAX which page you "landed" on at first visit. Performance \_orig\_referrer IMAX (First Party) Tells IMAX which website you came from previously, if not an organic visit. Performance \_shopify\_y Shopify (Third Party) Performs user tracking for shop.imax.com for marketing purposes. Targeting \_swb\_consent\_ Ketch (Third Party) Stores privacy settings per user. Essential \_swb Ketch (Third Party) Stores privacy consent status (e.g., if user has opted out and their individual user preferences). Essential \_tracking\_consent Shopify (Third Party) Stores privacy consent status. Essential ajs\_anonymous\_id Segment (Third Party) Used to uniquely identify a user who visits a website or interacts with an application without logging in or being explicitly identified. It assigns a random, unique identifier to each anonymous user and helps websites or applications track their interactions during their session or across visits. Performance cf\_clearance Cloudflare (Third Party) Determines if a visitor has previously been misidentified as a bot and completed a captcha on a previous page of the site, preventing multiple frustrating bot challenges for users. Essential gpcsignal Ketch (Third Party) Global Privacy Control, stores GPC settings for users who have configured GPC on their browser Essential \_shopify\_s Shopify (Third Party) Used to identify a given browser session/shop combination. Targeting \_shopify\_sa\_t Shopify (Third Party) Capture the landing page of visitor when they come from other sites to support marketing analytics. Targeting keep\_alive Shopify (Third Party) Used when international domain redirection is enabled to determine if a request is the first one of a session. Essential shopify\_pay\_redirect Shopify (Third Party) Used to accelerate the checkout process when the buyer has a Shop Pay account. Functional cart\_currency Shopify (Third Party) Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. Essential **Managing and Disabling Cookies** ---------------------------------- The IMAX [Privacy Policy](/page/privacy-policy) and this Cookies Policy are provided to be transparent about our practices regarding the use of cookies and to allow you the opportunity to make an informed choice. You can control the use of cookies placed and retained on your Device by using the “Privacy Settings” tool in the footer of the Services. Where required by applicable law, we will obtain your prior informed “opt-in” consent to use certain types of cookies which store or access information on your Device. If you limit the ability of our Services to set cookies, this may prevent you from using certain features of our Services properly, and your user experience – which will no longer be personalised for you – may deteriorate. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies. **Changes to this Policy** -------------------------- From time to time we may make changes to our Cookies Policy. When we change the policy in a material way, we will update the Cookies Policy on our Services. Subscribe --------- **Stay Updated.** Events, exclusives, and a whole lot more straight from the source. ------------------------------------------------------------------------------------