---
title: How ‘Everest’ and ‘The Walk’ Early IMAX Runs Could Shake Up the Movie Business
publisher: "IMAX"
description: "Even good movies can fail."
canonical: "https://www.imax.com/esse-exputo-valetudo"
date: 2024-01-22
last_updated: 2024-08-12
---

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![How ‘Everest’ and ‘The Walk’ Early IMAX Runs Could Shake Up the Movie Business](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fc4ucztjx9pmu%2Fldassset-fid-3112%2F865fc214efd69fe942554e854a77ac0c%2F6cd923ed3daeb16c6317148cf00e88a4.jpg&w=512&q=75)

September 20, 2015

How ‘Everest’ and ‘The Walk’ Early IMAX Runs Could Shake Up the Movie Business
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Even good movies can fail.

From video games to HBO shows, there’s so much competition for people’s attention these days that glowing reviews and a compelling story aren’t enough to guarantee a movie will do well. That’s even harder when fall movie season kicks off and a slew of awards contenders all crowd into movie theaters hoping to woo adult audiences while competing for Oscar gold.

But instead of living and dying on a film’s opening weekend, two challenging films, “The Walk” and “Everest,” are building word-of-mouth by launching on limited Imax and premium format runs. This weekend, the first of these high profile bets paid off, after “Everest” debuted to a strong $7.6 million across 545 locations, earning an A CinemaScore in the process.