---
title: 'Social animal' mindset driving IMAX cinema growth: CEO
publisher: "IMAX"
description: "Richard Gelfond, CEO of IMAX, says customers can get high quality film experiences at home so when they go out to watch a movie, they want something special which is driving the growth of the cinema chain."
canonical: "https://www.imax.com/social-animal-mindset-driving-imax-cinema-growth-ceo"
date: 2024-02-12
last_updated: 2024-08-12
---

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!['Social animal' mindset driving IMAX cinema growth: CEO](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fc4ucztjx9pmu%2Fldassset-fid-3282%2Fb4333d08455f6319d9fc686cd9020014%2Ffe4f9f39428b3d33f24a90cc12e1931e.png&w=512&q=75)

January 5, 2015

'Social animal' mindset driving IMAX cinema growth: CEO
=======================================================

Richard Gelfond, CEO of IMAX, says customers can get high quality film experiences at home so when they go out to watch a movie, they want something special which is driving the growth of the cinema chain.

Learn more on [Yahoo Finance(opens in new window)](http://finance.yahoo.com/video/39-social-animal-39-mindset-084500781.html).