--- title: Privacy Policy | IMAX publisher: "IMAX" description: "Imax.com privacy policy" canonical: "https://www.imax.com/privacy-policy" date: 2023-08-25 last_updated: 2026-07-27 --- Privacy Policy ============== Table of Contents ----------------- * [1\. Notice at Collection](#1.-Notice-at-Collection) * [2\. How we collect your Personal Information](#2.-How-we-collect-your-Personal-Information) * [3\. How we disclose your Personal Information](#3.-How-we-disclose-your-Personal-Information) * [4\. Links to other websites](#4.-Links-to-other-websites) * [5\. International transfers of your Personal Information](#5.-International-transfers-of-your-Personal-Information) * [6\. Marketing Communications](#6.-Marketing-Communications) * [7\. How does IMAX keep your information secure?](#7.-How-does-IMAX-keep-your-information-secure) * [8\. Children's Data](#8.-Children's-Data) * [9\. Your rights in respect of Personal Information](#9.-Your-rights-in-respect-of-Personal-Information) * [10\. Consequences of failure to provide information](#10.-Consequences-of-failure-to-provide-information) * [11\. Privacy questions](#11.-Privacy-questions) This Privacy Policy was last updated on July 22, 2026. Please click here for a [**French version of the IMAX Privacy Policy**(opens in new window)](https://static.imax.com/2026-IMAX-Privacy-Policy-FR-CA.pdf)**.** Your privacy is important to IMAX Corporation and its affiliates and related entities ("IMAX", "we", "us", and "our"), so we created this Privacy Policy to document our firm commitment to privacy and handling your information in accordance with applicable data protection laws. This Privacy Policy covers how IMAX collects, uses, discloses, transfers, and stores (collectively, "processes") any Personal Information you provide us with on-site when you visit an IMAX office or location directly operated by IMAX (e.g., theaters directly run by IMAX), online through our websites (including [www.imax.com](/), [careers.imax.com(opens in new window)](https://careers.imax.com/us/en/our-company), and [store.imax.com(opens in new window)](https://store.imax.com/)), mobile applications, social media pages, and direct marketing campaigns or other online communications (collectively, the "Services"). Please ensure you read this Privacy Policy in conjunction with our [Cookies Policy](/page/cookies-policy) and the [Terms of Use](/page/terms-of-use). For purposes of this Privacy Policy, “Personal Information” is information that identifies or is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, with an individual, and includes “personal data” or similar terms as defined in applicable law. BY USING THE SERVICES, YOU AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY APPLICABLE LAW. IF YOU DISAGREE WITH THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE THE SERVICES. **If you are located within the European Economic Area**, for the purposes of applicable data protection legislation, IMAX is the data controller of Personal Information collected from you. **1\. Notice at Collection** ---------------------------- **A. What Personal Information we collect** We collect the categories of Personal Information identified in the chart below. **For US Residents Only:** The chart indicates the categories of Personal Information that we “sell,” “share,” or process for “targeted advertising” purposes (as these terms are defined in applicable US law). We sell or share Personal Information to social media networks and ad networks for purposes of analyzing trends and statistics in terms of how our websites are used, to provide a better and more personalized website experience, to understand the needs of our customers, and for personalized advertising. We do not knowingly sell or share Personal Information about persons under the age of 18. _Please click_ here _to opt out of the sale or sharing of your Personal Information, including targeted advertising. We will process an opt-out preference signal, such as the Global Privacy Control, as a request to opt out._ **Category** **Do we sell or share the category of Personal Information or process it for targeted advertising? (For US Residents Only)** **Identifiers/Contact Information:** Your name, age, postal and/or email address, phone number, username, password, \[SK2\] and unique identifiers that may identify your device or browser but not you by name. **Yes** **Commercial Information:** Your purchase history and payment information. **Yes** **Internet/Electronic Activity:** Your IP address, web/app browsing, and search history related to our Services, and information regarding your interaction(s) with the Services. **Yes** **Geolocation Data:** Data about the location of the device you use to access the Services. _US Residents: This category may be considered sensitive personal information under applicable law._ Yes **Visual/Audio Information:** CCTV footage we capture of your activity in an IMAX office or location directly operated by IMAX (e.g., our theaters directly run by IMAX) for security purposes or audio, images, and videos we may take of you (e.g. customer testimonials) at our events for research and promotional purposes. **No** **Inferences:** The inferences that we draw from the above categories of Personal Information and web activity to create a personalized profile so we can better identify goods and services that may be of interest to you. **Yes** **B. The Business or Commercial Purposes for Processing Your Personal Information (including the basis for processing):** We will process your Personal Information to carry out actions that align with the specific purposes for which you provided the Personal Information as identified in the column titled “Purpose(s) for processing” in the chart below. If you provide us or our service providers and agents with Personal Information of another individual, you represent that you have all necessary authority and/or have obtained all necessary consents from such person to enable us to collect, use and disclose such Personal Information for the purposes set forth in this Privacy Policy. **Additional information regarding individuals in the European Economic Area:** In accordance with applicable data protection laws, we will only process your Personal Information subject to the legal basis for each purpose as identified in the column titled “Basis for processing purpose(s)” in the chart below. **Additional information regarding individuals in Canada:** We will only use your Personal Information with your consent as the main basis for processing, unless we are otherwise permitted or required to use it under applicable law. **Relevant categories of Personal Information** **Purpose(s) for processing** **Basis for processing purpose(s)** (For individuals in the European Economic Area) Identifiers/Contact Information Commercial Information Internet/Electronic Activity Inferences \- To communicate with you, to send you information about our services, contests, and promotions \- To administer sweepstakes, giveaways, contests, and other promotions \- To provide you with information about IMAX and its products and services and provide newsletters or email updates to you \-To provide you with exclusive and personalized offers, experiences, and advertisements \- To continue our communication with you in respect of our relationship including updates to this Privacy Policy \- As we may disclose to you from time to time Your consent, which you can withdraw at any time Visual/Audio Information We may record audio, images, or videos (e.g. customer testimonials) of you when you attend events organized by us for research and promotional purposes The processing is based on consent or necessary to support our legitimate business interests in meeting our obligations and enforcing our rights related to a contract to which you are or may become a party Identifiers/Contact Information Commercial Information \- To fulfill and ship orders you make on our online store or through other channels and provide you with related customer support \- To communicate with you and provide information in relation to our business relationship \- To progress the business relationship between us and you (or your organization) \- To engage in pre-contractual business evaluations and vetting \- To fulfill IMAX obligations arising from any contracts entered into with you, as well as conduct other actions aligning with our business relationship with you (or your organization) The processing is necessary for the performance of a contract or to take steps at your request prior to entering into a contract to which you (or your organization) are a party Identifiers/Contact Information Visual/Audio Information For security purposes, we may require identification and record CCTV footage when you visit an IMAX office or location directly operated by IMAX (e.g., theaters directly run by IMAX) The processing is necessary to support our legitimate business interests in receiving, pre-screening, attending scheduled meetings and appointments as part of the daily continuance of business, and for ensuring the security of our locations. Identifiers/Contact Information Commercial Information Internet/Electronic Activity Inferences Where you work for, or otherwise provide services to, a party that has entered into a contract with IMAX (or where such party has taken steps to enter into a contract with IMAX): \- To create, develop, produce, operate, deliver, and improve our products, services, content, and advertising \- To communicate with you and provide you with information in relation to that business relationship \- To progress the business relationship between us and you (or your organization) \- To engage in pre-contractual business evaluations and vetting \- To fulfill IMAX obligations arising from any contracts entered into with you, as well as conduct other actions aligning with our business relationship with you (or your organization) The processing is necessary to support our legitimate business interests in meeting our obligations and enforcing our rights related to a contract to which your employer (or party you provide services to) is or may become a party, provided such interests are not overridden by your interests and rights Identifiers/Contact Information Where you are a potential business partner of IMAX, or have expressed interest in IMAX's business, including analysts, investors, and job applicants: \- To provide you with information about IMAX and its products and services and provide newsletters or email updates to you \- To respond to your requests and to contact you if necessary The processing is necessary to support our legitimate business interests in managing our resources, managing, organizing, and protecting our business and improving our services, provided such interests are not overridden by your interests and rights All categories of Personal Information In relation to the company's legal and tax obligations: \- For the purpose of fraud protection and credit risk reduction \- To protect IMAX in the event of litigation, or to protect the company's legal rights \- To meet the company's tax obligations \- To ensure that IMAX meets the compliance requirements of all applicable global data protection and privacy laws \- To protect our colleagues, business partners, suppliers or clients, and the public's property or safety where there are reasonable grounds to believe that the safety of such rights, or property have been, or could be, affected \- Responding to a demand by law enforcement authorities conducting a criminal investigation or responding to civil or administrative authorities pursuing a pending civil case or administrative investigation where due processes have been followed The processing is necessary to comply with a legal obligation or order to which IMAX is subject Identifiers/Contact Information Geolocation Data Internet/Electronic Activity When you access our Services: \- To provide you with the Services and to manage the Services’ interactive functionality \- To help us address problems with and improve our Services design, products, and services \- To correct our records and make it easier to deliver your next communication \- To respond to your requests and to contact you if necessary \- To protect the security and integrity of the Services and our business \- And for other purposes as disclosed at the time you provide your information or otherwise with your consent The processing is necessary to support our legitimate business interests in managing our resources, managing, organizing, and protecting our business and improving our services, provided such interests are not overridden by your interests and rights Internet/Electronic Activity Geolocation Data Inferences In connection with our [Cookies Policy](/page/cookies-policy), when you access our websites: \- To analyze trends and statistics in terms of how our website is used and to understand the flow of traffic on our websites and to provide a better and more personalized website experience and to understand the needs of our customers Where required by applicable law, your consent, which you can withdraw at any time, and to support our legitimate business interests to manage and improve our services, provided such interests are not overridden by your interests and rights Identifiers/Contact Information Internet/Electronic Activity Geolocation Data Inferences When you access, download, create an account for, log in to or use an IMAX app: \- To provide the benefits, services, and convenience of the offerings of an IMAX app \- To troubleshoot any glitches or malfunctions with an IMAX app \- To track the functionality and usage of an IMAX app by consumers \-To provide updates and notifications of IMAX news to your advice For our legitimate business interest, to provide you the app functions you request and to manage and troubleshoot any issues with the IMAX app, provided such interests are not overridden by your interests and rights **C. Job-applicant data:** This Privacy Policy **does not apply** to information about you collected as part of the recruitment process for employment at IMAX Corporation. For our [**Job Applicant Privacy Notice,** **follow this link**](/job-applicant-privacy-policy). In some instances, we use third-party recruitment partners to support us in our hiring process. In these instances, a separate privacy notice will be sent to the candidate by the third party. **D. Data Retention** We will retain your Personal Information for the period necessary to reasonably fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. What this means in practice will vary between different types of information, and when we consider our approach, we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations. Under some circumstances we may anonymize, de-identify, or aggregate your Personal Information so that it can no longer be associated with you. We reserve the right to use such anonymous, de-identified, or aggregated data for any legitimate business purpose without further notice to you or your consent. If you have questions concerning our data retention practices, please contact us at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). **2\. How we collect your Personal Information** ------------------------------------------------ We collect the above types of Personal Information from a variety of sources, including: * Internet service providers * Security/fraud prevention service providers * Data analytics providers * Social media networks * Operating systems and platforms * CCTV cameras in an IMAX office or location directly operated by us, and * From you directly or groups you participate in that organize events at theatres directly operated by us or when you visit any of our offices/locations directly operated by us. **Personal Information you provide** You may be asked to provide your Personal Information anytime you contact IMAX or use the Services. IMAX may share this information and use it consistent with this Privacy Policy. We may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the Personal Information that we request, but if you choose not to do so, in many cases, we will not be able to provide you with our products or services or respond to any queries you may have. Here are some examples of how we collect Personal Information from you: * When you register with us through the Services and provide us with your identifiers/contact information; * When you subscribe to the IMAX email newsletter and provide your email address; * If you enter an IMAX contest, competition or similar promotion and provide your identifiers/contact information; * When you post on an IMAX social media channel (including but not limited to Facebook, Reddit, Instagram, and X/Twitter). If you use these social media channels, please remember that any information you post is available for others to see and, is in each case, is subject to the privacy terms of the applicable social media providers; * When you make a purchase from us; * When you report a problem with our website or services; * When you participate in a customer research, satisfaction, or other survey that we use for research purposes; * If you participate in a customer video or other testimonial used for research and promotional purposes; * If you download and create a personal account through an IMAX mobile application; and * If you contact us for any other reason, we may keep a record of that correspondence. **Personal Information collected automatically** Whenever you visit or interact with the Services, we and any third-party advertisers or service providers may use various technologies that automatically or passively collect information about your online activity. IMAX may collect your Personal Information as stated above in the following ways: * **_Internet Activity_**_:_ We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity and interactions with us and to allow us to keep track of analytics and certain statistical information which enables us to improve the Services and provide you with more relevant content. We may also use session replay software, which collects information about your interaction with the Services, including keystrokes, mouse movements, and form field entries. We may also monitor your interactions with the Services for compliance verification and security purposes. We may use third-party service providers to support the Services. Some service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store Personal Information on our behalf. * **_Electronic Activity_****:** We may automatically collect your IP address or other unique identifier for the computer, mobile device, tablet or other device you use to access the Services, including the hardware model and mobile network information. We may use this information to provide the Services, help diagnose problems, analyze trends, track your interactions with the Services, and retarget online and mobile advertisements to you across computers or devices you may use. * **_Geolocation Information:_** We may collect information about the location of your device when you access or use the Services. In addition, we may collect and use your geolocation information if you turn on your Bluetooth, Wi-Fi, or other geolocation functionality when you use our mobile applications. We may use third-party analytics and tracking tools, such as Google Analytics, to help us track, segment and analyze the Services' usage and enable us or those third parties to serve more targeted advertising to you. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to track online activity. They may also combine information from your interaction with the Services with information they collect from other sources. We do not have access to or control over these third parties' use of cookies or other tracking technologies. **Visiting an IMAX location** When you visit any IMAX office(s) or location directly operated by IMAX, we may collect information such as your name, company name, and email address, as well as capture audio, electronic, visual, or similar information including facial images, vehicle license images and voice information with our on-premises CCTV and electronic security monitoring devices as part of our legitimate interest in protecting our business while maintaining the security of persons and property. When you visit any theatre directly operated by IMAX or temporary location for an event organized by IMAX, we may collect personal information, as well as capture audio, images, or videos of you (e.g., customer testimonials), during or after that event as part of our legitimate interest in promoting our business. **Combination of Personal Information** We may combine the Personal Information we receive from you and about you, including Personal Information you provide to us and Personal Information we automatically collect through the Services, as well as Personal Information collected across other computers or devices that you may use from other online or offline sources, and third-party sources. IMAX may use the combined Personal Information we collect from you in the manner detailed in this Privacy Policy. **3\. How we disclose your Personal Information** ------------------------------------------------- We may transfer and/or disclose Personal Information in connection with the services being provided to you by IMAX, including to: * IMAX associated companies or subsidiaries, for the purposes set out above. * Service providers that carry out certain services for a permitted business purpose on our behalf, including providing business, professional, marketing, analytics, or technical support services to us, or helping us operate our business and the Services, or administer activities on our behalf. For example, if you make a purchase on our mobile application, our payment processor vendor will process your payment information, or if you win a competition, we will pass your information onto a third party who will arrange delivery of your prize. * Marketing and advertising partners, as we disclose your Personal Information to social media networks, for purposes such as analyzing trends and statistics in terms of how our website is used and to understand the flow of traffic on our website and to provide a better and more personalized website experience and to understand the needs of our customers. * Analytics partners, as we disclose your Personal Information to our partners that assist us in performing analytics and help us measure the effectiveness of our Services’ content and our marketing and advertising efforts. * Legal disclosures, where we are under a duty to disclose or share your Personal Information to comply with any legal obligation, to enforce or apply our [Terms of Use](/page/terms-of-use) or any other agreement, or to protect our rights. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. * Business Partners, on an aggregated level, to give them a better understanding of our business. Such information will not identify you personally and will be anonymized or de-identified. * In the context of a sale or transfer of our business or certain assets, we may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use Personal Information in a manner that is consistent with this Privacy Policy. **Categories of Personal Information Disclosed** In the last 12 months, we have disclosed the following categories of Personal Information for a business purpose to service providers who are restricted from using your Personal Information outside the scope of this Privacy Policy: * Identifiers/Contact Information, disclosed to e-commerce platforms, data analytics providers, social networks, and cloud data storage providers. * Geolocation Data, disclosed to data analytics providers. * Commercial Information, disclosed to e-commerce platforms and customer service providers. * Internet/Electronic Activity, disclosed to data analytics providers, operating platforms, and social networks. * Visual/Audio Information, disclosed to security and fraud protection service providers. * Inferences, disclosed to data analytics providers. **4\. Links to other websites** ------------------------------- Our Services may, from time to time, contain advertisements or links to and from the websites of our partner theatres, distributors, advertisers, affiliates, and other third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and practices and that we do not accept any responsibility or liability for their policies and practices. Please refer to such third parties’ privacy policies before you submit any Personal Information to them. In addition, such advertisements or links may contain cookies placed by third parties. IMAX is not responsible for those advertisements, the website to which they are linked, or how any linked sites may use their own cookies. For example, cookies received with banner ads may be collected by the company posting an advertisement on our website. Please refer to that company’s privacy policy for further information. **5\. International transfers of your Personal Information** ------------------------------------------------------------ Personal Information may be stored and processed in any jurisdiction where we have operations or in which we engage service providers, including across Canada, the United States, and Ireland, where laws regarding the protection of Personal Information may be less stringent than the laws in your jurisdiction. Furthermore, your Personal Information may be accessible to law enforcement, national security authorities, and the courts of such jurisdictions. Further information about our policies regarding international transfers of your Personal Information can be obtained by contacting us using the contact information set out below. **If you are located in the European Economic Area (EEA)****:** Please note that the recipients may be located in countries that do not provide a similar or adequate level of protection to that provided by the country in which you reside. To the limited extent that it is necessary to transfer Personal Information outside of your country of residence, we will take measures to ensure appropriate safeguards are in place, such as standard contractual clauses under GDPR Article 46.2 or an adequacy decision concerning the country at issue under GDPR Article 45. If you would like further information regarding safeguards, please contact us. **6\. Marketing Communications** -------------------------------- Information that we collect about you may be used to send you information about our business, our films or other useful information (for example, newsletters, details of competitions, special offers and promotions and information about latest releases), in accordance with applicable laws. When you access certain functions of our website or download and create an account for an IMAX app, we may also ask you if you would like to receive information about the products or services of our third-party business partners that we think may be of interest to you. We will not send you this information without your consent. If you do not want to receive marketing communications from us, please contact us or use the opt-out mechanism contained in any marketing communication received from us. **7\. How does IMAX keep your information secure?** --------------------------------------------------- We have taken reasonable steps to secure Personal Information in our control, but no set of security measures is guaranteed to be effective against all threats of unauthorized Personal Information access or use. The steps we have taken include physical, contractual, technical, and managerial safeguards to protect your Personal Information. However, security lies in your hands as well. It is important for you to protect against unauthorized access to your passwords and to your computers and other connected devices. Be sure to sign off when finished using a shared device and log out of our websites or any IMAX app if you have been using them. Moreover, no transmission made through the internet can be made completely secure, and accordingly, we will not, to the extent permitted by applicable law, be liable for the disclosure of any Personal Information that occurs as a result of, for example, transmission errors or the actions of any third party. **8\. Children's Data** ----------------------- Neither this website nor any IMAX app is intended for children, and we do not knowingly collect data relating to children or individuals under the age of 18. If you are under the age of 18 or the equivalent minimum age in the relevant jurisdiction, please do not attempt to provide us with any Personal Information about yourself. If we learn that we have collected Personal Information from a child or individual under the age of 18 or the equivalent minimum age in the relevant jurisdiction, we will promptly delete that information. If you become aware that your child or an individual under 18 (or the equivalent minimum age in the relevant jurisdiction) has provided their Personal Information through any of our websites or the IMAX app, please contact us at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). If we learn that we have received Personal Information on a child or individual under the age of 18, we will promptly delete that information from our records and systems. **9\. Your rights in respect of Personal Information** ------------------------------------------------------ We respect your right to be informed of the purposes for collecting your Personal Information, request access to, correction of, erasure of, restriction of processing of your Personal Information, or to object to processing of your Personal Information, as well as the right to portability in accordance with applicable law. In each case, these rights are subject to restrictions contained in applicable laws. If you would like to exercise your rights in respect of your Personal Information, please contact our Chief Privacy Officer at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). We will respond to your request in accordance with applicable law. If you request access to a copy of your Personal Information which is held by IMAX, your request will be dealt with as quickly as reasonably possible and in any event in accordance with applicable law. **EEA and Canada Residents** Under the European Union General Data Protection Regulation and applicable Canadian privacy laws, you may have all or certain of the following rights regarding your Personal Information subject to specific restrictions that may exist under applicable law that may vary based on where you reside: * **_Right to be informed:_** You have the right to informed of the purposes of processing in order to validate your consent. * **_Right to access your information_**_:_ You have the right to confirm whether and how we use your Personal Information, why we use it, how long we keep it, and who we share it with. You also have the right to request a free copy of the information we hold about you. * **_Right to correct/rectify your information:_** If you believe that we hold Personal Information about you that is inaccurate, misleading, or incomplete, you have the right to request that we correct/rectify that information in our records. * **_Right to object/withdraw consent:_** Where you provide consent to our use of your Personal Information, you can withdraw your consent at any time by contacting us. * **_Right to portability:_** You have the right to request a copy of your Personal Information for your personal use, including sharing with other entities. * **_Right to request that we limit use of your information:_** You also have the right to request that our use of your Personal Information be restricted. * **_Right to erasure:_** You have the right to request that we erase, delete and remove your Personal Information from our records. * **_Right to complain to a supervisory authority:_** If you have any concerns regarding how we handle your Personal Information, please don't hesitate to contact us at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). We are always happy to assist you in resolving any issues you may have, and we will do our best to ensure that we address your concerns promptly and fairly. However, if you feel unsatisfied with our response, you have the right to make a complaint to the data protection supervisory authority or privacy commissioner in your home country or jurisdiction. **_US State Privacy Rights_** Depending on your U.S. state of residence, you may have certain rights in relation to your Personal Information, including: * **_Right to know:_** You may have the right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. Please note that we may not be required to respond to your requests “to know” or access specific pieces of Personal Information more than twice in any 12-month period. * **_Right to data portability:_** You may have the right to access your information in a portable format. * **_Right to request specific list of third parties_**: You may have the right to request a list of the specific third parties with whom we have shared or sold your Personal Information. * **_Right to correct:_** You may have the right to correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification. * **_Right to delete:_** You may have the right to request that we delete any Personal Information that we have collected from or about you. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation. * **_Right to opt-out of the sale or sharing of Personal Information_**_:_ You also may request to opt out of the "sale" or "sharing" of your Personal Information to third parties for their commercial use. This means that, if you opt out, going forward, we will not share your Personal Information with such third parties to use for their purposes unless you later direct us to do so. In some jurisdictions, this is referred to as the right to opt-out of the processing of your Personal Information for purposes of “targeted advertising.” To effect the opt out, please click on the Do Not Sell Or Share My Personal Information or Privacy Settings links, which also are on our website footer. Alternatively, you can use preference signals to exercise your opt-out request automatically with all businesses that you interact with online, including IMAX. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of Personal Information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each browser or profile. To take advantage of these rights, please visit your Do Not Sell or Share My Personal Information or Privacy Settings page on IMAX.com or contact us at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). We will need to verify your identity before we can process your rights where technically feasible based on the information provided by asking you a series of questions about your previous interactions with us. We value your privacy and will not discriminate in response to your exercise of your privacy rights. If you exercise any of the foregoing rights, we will not discriminate against you, including by denying access to our products or services or restricting your access to products or services of a certain quality or price level. **_Agent Requests:_** Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information. You may also submit a request on behalf of your minor child. Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you've authorized them to act on your behalf. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent's status as an authorized agent. An authorized agent is prohibited from using a consumer's Personal Information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer's requests, for verification, or for fraud prevention. **_Right to Appeal:_** Depending on your U.S. state of residence, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact us at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com). **_Sensitive Personal Information:_** As described in our Notice at Collection, above, we process geolocation data, which may be considered a category of “sensitive personal information” or “sensitive data” under US state privacy laws. We do not use or disclose such information for the purpose of inferring characteristics about you. **10\. Consequences of failure to provide information** ------------------------------------------------------- If IMAX asks for information and you do not wish to give it to us, or if you wish to withdraw consent to the use of your information, IMAX will explain the consequences based on the specific information concerned, including whether it is a legal or contractual requirement that we use such data. However, if IMAX cannot collect necessary information from you, it may make it difficult or impossible for us to provide our services to you through our website, through an IMAX app, or otherwise. If you have any queries in respect of the consequences of not providing information or withdrawing your consent, please contact us at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com) with subject header Withdrawing Consent. **11\. Privacy questions** -------------------------- If you wish to exercise any of your rights regarding your Personal Information or have any questions about or complaints in relation to this Privacy Policy or the way IMAX handles your Personal Information, please contact our Chief Privacy Officer at [privacy@imax.com(opens in new window)](mailto:privacy@imax.com) or call us on **+1. 866-983-4171** (toll-free within USA and Canada) and we will try to address your concerns swiftly and resolve any issues you might have. For general inquiries about IMAX, please email [info@imax.com(opens in new window)](mailto:info@imax.com). If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. IMAX may update its Privacy Policy from time to time. When we change our policy in a material way, we will update the Privacy Policy on our Services. 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