--- title: IMAX and CAA Extend Agreement to Bring Hollywood Event Films To IMAX (R) Theatres publisher: "IMAX" description: "Final Two Chapters of The Matrix Most Recent Example of CAA Support LOS ANGELES, May 29, 2003 /PRNewswire-FirstCall via COMTEX/ -- Continuing its momentum in bringing major Hollywood films to IMAX(R) theatres, IMAX Corporation (Nasdaq: IMAX; TSX: IMX), the world leader in large-format entertainment" canonical: "https://www.imax.com/pr/imax-and-caa-extend-agreement-bring-hollywood-event-films-imax-r" date: 2003-05-29 last_updated: 2003-05-29 --- IMAX and CAA Extend Agreement to Bring Hollywood Event Films To IMAX (R) Theatres ================================================================================= Thu, May 29, 2003 **Final Two Chapters of The Matrix Most Recent Example of CAA Support** LOS ANGELES, May 29, 2003 /PRNewswire-FirstCall via COMTEX/ -- Continuing its momentum in bringing major Hollywood films to IMAX(R) theatres, IMAX Corporation (Nasdaq: IMAX; TSX: IMX), the world leader in large-format entertainment technology and cinematic experience, today announced that it has extended its agreement with Creative Artists Agency (CAA), the world's premier talent and literary agency. CAA will continue to represent the Company in securing new, high-profile Hollywood films to be digitally re-mastered, using IMAX(R) DMR(TM) proprietary technology, for day-and-date release to the worldwide IMAX theatre network, and in generating interest from top Hollywood talent to participate in the production of IMAX original films. Initially retained in March 2002, CAA has been instrumental in helping IMAX secure a number of projects, including Star Wars(R): Episode II Attack of the Clones -- The IMAX Experience, which ran successfully in IMAX theatres last fall, and the second and third chapters of the Matrix trilogy for release in IMAX theatres this June and November. "Hollywood is about storytelling, and IMAX gives filmmakers an incredible, broad canvas on which to tell their stories," said Richard Lovett, president of CAA. "Extending our agreement allows us to build on the great momentum IMAX and CAA have generated in providing new creative opportunities for the film industry." "CAA has been an excellent partner thus far in our efforts to expand our relationships in Hollywood, and we look forward to working even more closely with them as we venture to bring more IMAX digitally re-mastered event films for release to the IMAX theatre network simultaneously with the domestic 35mm release," said Greg Foster, President of Filmed Entertainment, IMAX Corporation. "The extension of our partnership is important as we continue to deliver on our goal of making IMAX theatres a new release window for upcoming Hollywood event films. We've enjoyed our productive affiliation with CAA's IMAX team, and are excited about continuing to implement strategies with them to secure the best event films for our audiences." IMAX's most recently announced IMAX DMR film projects, The Matrix Reloaded and The Matrix Revolutions, the final two chapters in Warner Bros. Pictures' Matrix trilogy, will be coming to IMAX theatres on June 6th and November 5th, respectively. The Matrix Revolutions: The IMAX Experience marks the first time ever that a Hollywood live action event film will be released concurrently, or "day-and-date" in 35mm and IMAX's format. About CAA Creative Artists Agency is a talent and literary agency with offices in Beverly Hills, Nashville and New York City. CAA represents many of the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with Shepardson, Stern and Kaminsky, a strategic communications consulting firm. Additionally, Youth Intelligence, a youth market research and trend forecasting company, is a division of CAA. About IMAX Corporation Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX's businesses include the creation and delivery of the world's best cinematic presentations using proprietary IMAX and IMAX(R) 3D technology, and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive family experiences. As of March 31 2002, there were more than 230 IMAX theatres operating in 34 countries. IMAX(R), IMAX(R) 3D, IMAX(R)DMR(TM) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com. SOURCE IMAX Corporation Media, IMAX Corporation, New York, Romi Schutzer, +1-212-821-0144, rschutzer@imax.com, Entertainment Media, Newman & Company, Los Angeles, Al Newman, +1-818-784-2130, asn@newman-co.com, Business Media, Sloane & Company, New York, Whit Clay, +1-212-446-1864, wclay@sloanepr.com, Media, CAA, Beverly Hills, Michael Mand, +1-310-288-4545, mmand@caa.com, Analysts, IMAX Corporation, New York, Stephen G. Abraham, +1-212-821-0140, sabraham@imax.com (IMAX IMX.)