--- title: James Cameron's Avatar to be Re-Released in IMAX(R) 3D on August 27, 2010 publisher: "IMAX" description: "--Eight Minutes of Additional, Never Before Seen "Avatar" Footage to be Shown in IMAX(R) Theatres Around the World --Moviegoers Have Opportunity to See "Avatar" in IMAX Again, or for the First Time LOS ANGELES, July 9, 2010 (GLOBE NEWSWIRE) -- IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) and 20th" canonical: "https://www.imax.com/pr/james-camerons-avatar-be-re-released-imaxr-3d-august-27-2010" date: 2010-07-09 last_updated: 2010-07-09 --- James Cameron's Avatar to be Re-Released in IMAX(R) 3D on August 27, 2010 ========================================================================= Fri, Jul 9, 2010 **_\--Eight Minutes of Additional, Never Before Seen "Avatar" Footage to be Shown in IMAX(R) Theatres Around the World \--Moviegoers Have Opportunity to See "Avatar" in IMAX Again, or for the First Time_** LOS ANGELES, July 9, 2010 (GLOBE NEWSWIRE) -- IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) and 20th Century Fox announced today that James Cameron's blockbuster hit "Avatar" will be re-released in IMAX(R) 3D on August 27, 2010 for a limited two-week run. The re-release of "Avatar" will include eight minutes of additional, never before seen footage, providing moviegoers with the opportunity to see the film again or experience it for the first time. "Avatar" has grossed approximately $235 million in box office revenues in IMAX to date, making it the top grossing Hollywood IMAX release of all time. "Avatar was a game changing film for the entire movie industry, giving consumers a whole new experience that translated exceptionally well in IMAX," said Richard Gelfond, CEO of IMAX. "The re-release, scheduled one year after the special IMAX day sneak preview, will bring the Avatar event full circle for IMAX fans around the world." "We are thrilled to be re-releasing this incredible film with additional footage that will capture the imagination of moviegoers one more time or maybe even for the first time," said Greg Foster, Chairman and President of IMAX's Filmed Entertainment Division. "James Cameron is a masterful film maker whose imagination, creativity and vision are on display in way that is totally unique, particularly in IMAX." Avatar is directed and written by Academy Award Winner James Cameron and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez and Sigourney Weaver. Avatar has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R). Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people. More than ten years in the making, Avatar marks Cameron's return to feature directing since helming 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars(R) including Best Picture. WETA Digital, renowned for its work in The Lord of the Rings Trilogy and King Kong, has incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into the alien world rich with imaginative vistas, creatures and characters. About IMAX Corporation IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2010, there were 438 IMAX theatres (316 commercial, 122 institutional) operating in 47 countries. The IMAX Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6469 IMAX(R), IMAX(R) 3D, IMAX DMR(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies). This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q. This news release was distributed by GlobeNewswire, www.globenewswire.com SOURCE: IMAX Corporation CONTACT: IMAX Corporation, New York Media: Sarah Gormley 212-821-0155 sgormley@imax.com Investors: Heather Anthony 212-821-0121 hanthony@imax.com Principal Communications Group, Los Angeles Entertainment Media: Melissa Zukerman melissa@pcommgroup.com Paul Pflug paul@pcommgroup.com 323-658-1555 Sloane & Company, New York Business Media: Whit Clay 212-446-1864 wclay@sloanepr.com