--- title: IMAX StreamSmart™ On-Demand: Optimize Bitrate Efficiency for VOD publisher: "IMAX" description: "Boost bitrate efficiency by at least 15%, saving millions in distribution costs. No compromise on quality. StreamSmart™ for VOD DTC streamers." canonical: "https://www.imax.com/streamsmart-on-demand" --- [STREAMING AND CONSUMER TECHNOLOGY](/sct) ========================================= **StreamSmart™ | ON-DEMAND** [Tech Specs](#techspecs) [System Reqs](#systemreqs) [_Advantage_](#advantage) Taking bitrate savings to the IMAX. ----------------------------------- #### StreamSmart is an API-based software that sits in your existing encoding workflow and uses IMAX VisionScience AI to save millions in distribution costs by further reducing bitrate by 15% or more with no distinguishable change to video quality. With pricing tied to savings, this is a risk-free proposition for guaranteed positive ROI. [Download product brochure(opens in new window)](https://assets.ctfassets.net/c4ucztjx9pmu/1VqG5D2eiFnBAfUByXCVxS/b237029a46942229a62d71f93420c83e/IMAX_StreamSmart__OnDemand_ProductBrochure.pdf) Maximizing savings for a leading streamer. ------------------------------------------ ### $25M Saved In distribution costs. ### 22K+ Titles optimized **Included documentaries, movies and episodic content.** ### 160+ Billion GB Streamed **Assured smooth playback for every subscriber.** Why IMAX StreamSmart? Why now? ------------------------------ ### Reduces costs Saves millions of dollars on distribution costs without compromising viewer experience. ### Improves efficiency Reduces bitrate by 15% or more by making your existing encoding workflow more efficient. ### Guarantees ROI Pays for itself through savings, simplified licensing, and a consistent financial return on investment. [Contact us(opens in new window)]() #### Business Advantage IMAX StreamSmart™ | ON-AIR is a strategic streaming service investment. This orchestration platform overlays on existing encoder workflows, offering: Efficient operations Requires minimal compute costs while keeping pace with existing encoding workflows. Cost-effectiveness Pays for itself through savings, simplified licensing, and a consistent financial return on investment. Increased profitability Saves 15%+ in bitrate and millions in costs, ensures smooth viewing across all devices, aiding in retention and reducing churn. #### The IMAX Difference Prioritizes quality Dynamically optimizes encodes, lowering bitrate only when it can guarantee indistinguishable video quality. Augments optimization Builds on other HDR and SDR optimization approaches for additional savings, ensuring compatibility with your existing setup. Seamless integration Overlays on existing encoding workflows, keeping pace with current encoders for a smooth workflow. [Contact us(opens in new window)]() #### Transcoders Support Third party Transcoders FFmpeg AWS Elemental MediaConvert Inquire about your workflow #### Input Containers / Codecs / Formats Support Containers IMF, MXF, MOV, MP4, MPEG-TS Video DNxHD (AVC-I), H.264/AVC, H.265/HEVC, AV1 Chroma Format & Bit Depth YUV4:2:0, YUV4:2:2, 8 bit, 10 bit HDR Formats HDR10, HLG, Dolby Vision #### Output Containers / Codecs / Formats Support Containers MP4, HLS, DASH Video H.264/AVC, H.265/HEVC, AV1 HDR Formats HDR10, HLG, Dolby Vision Manifests .m3u8, .mpd #### Deployment Types Fixed scale: As an EC2 instance on AWS using the IMAX Stream On-Demand Platform AMI. As a virtual machine instance using an OVA or QEMU image. Elastic/dynamic scale: On AWS EKS as a hosted SaaS instance (deployed in an IMAX account by IMAX). On AWS EKS as a managed service (deployed in the customer account by IMAX). #### System Requirements AWS user account allows for the creation of EC2 (Amazon Elastic Compute Cloud) instances with the following minimum list of hardware resources: 192GiB memory 96 vCPU 2TB of SSD disk space The minimum requirements above would dictate using a c5.24xlarge or c5a.24xlarge instance type with a 2TB attached EBS volume (General Purpose SSD - gp3). [Contact us(opens in new window)]()[Follow us on Linkedin (opens in new window)](https://www.linkedin.com/company/imaxsct)