‘Game Of Thrones’ Grabs $1.5M At The B.O.: IMAX As TV’s Next Great Revolution
While American Sniper continued to pick off box office records in its sixth weekend, as well as any new wide release in its path, we saw box office anomaly: Warner Bros(opens in new window).’IMAX(opens in new window) presentation of HBO(opens in new window)’s Game of Thrones(opens in new window) made $1.5M from 205 playdates for a per-theater of $7,323.
While not necessarily an IMAX opening record of any kind, what the experiment proved was that die-hard Game of Thrones fans were quite willing to shell out serious bucks to see their favorite show in large format, even though the show is available about everywhere thanks to the HBO GO app.
"This is the first time that HBO has taken one of their series episodes and released it in IMAX,” said Warner Bros. distribution EVP Jeff Goldstein. “We see this as a future, and not just with HBO.”
To read more about 'Game of Thrones' IMAX box office release(opens in new window) visit Deadline.