The wide screen format’s commitment to play the science fiction film until “The Hobbit: The Battle of Five Armies” hits theaters on Dec. 17 meant that it could not show “The Hunger Games: Mockingjay – Part 1″ when it debuted last weekend. That required the company to miss out on the year’s biggest opening.
Keeping “Interstellar” on its large screens, which charge at least $3 more than the average movie ticket, has made it the preferred destination for moviegoers to experience wormholes, distant planets and Matthew McConaughey on the biggest possible canvas. The result: “Interstellar” has earned more than a quarter of its domestic gross from 360 Imax locations in the U.S. and roughly 11% of its international haul from the format. If that U.S. percentage holds, it will be the first film in Imax history to crack 25% in terms of market share.
All told, Imax has contributed $31.4 million of the film’s $120.9 million stateside total and $38.7 million of its $330.6 million international total, for a combined $70.1 million worldwide, according to estimates by MKM Partners analyst Eric Handler.
To read more about Interstellar in IMAX visit Variety.