Welcome back to Friday Feature, IMAX fans!
In celebration of the holiday season and the IMAX® 3D re-release of Warner Bros.’ modern classic The Polar Express, opening today in select IMAX theatres® for a special engagement, I thought it would be fun to point out six surprising factoids you may not know about the film in IMAX.
1. The Polar Express — the first foray into motion-capture animation for acclaimed director Robert Zemeckis based on the classic children’s book — has been released in IMAX every year since its initial theatrical launch in 2004.
2. This year marks the widest IMAX footprint the film will receive since 2004.
3. For the first time ever, The Polar Express will be released in IMAX digital presentation and IMAX with Laser.
4. The Polar Express was followed five years later by the IMAX release of Zemeckis’ second mo-cap classic holiday adaptation — Disney’s A Christmas Carol (2009).
5. On the institutional front, the IMAX Theatre at the Marbles Children’s Museum in Raleigh, N.C., has played The Polar Express every year since 2004. In celebration of this yearly tradition, the Marbles IMAX offers hot chocolate and pajama parties with readings of the original tale.
6. Also, the Maritime Aquarium in Norwalk, Conn., invites families to attend special morning screenings of The Polar Express in their pajamas complete with cookies and hot chocolate. Families are also invited to take part in special holiday crafts and pictures with Santa Claus.
There you have ‘em!
Make sure you aren’t left out in the cold with this heart-warming holiday classic in IMAX. Be sure to check with IMAX.com for tickets and show times.
See you at the movies and happy holidays from IMAX!