Heading to an IMAX theater to catch the opening weekend of The Amazing Spider-Man 2? Try to sit about 80% toward the back, in the dead center of the theater.
"That's the sweet-spot seat," advises IMAX CEO Richard Gelfond.
The IMAX chief — who was once a law clerk, an investment banker and owner of a 99-cent dry-cleaning chain — visited USA TODAY's New York City studio to talk about the evolution of movie viewing and to share details on IMAX's international expansion.
Watch the video below and read more about IMAX on USAToday.com.