Even good movies can fail.
From video games to HBO shows, there’s so much competition for people’s attention these days that glowing reviews and a compelling story aren’t enough to guarantee a movie will do well. That’s even harder when fall movie season kicks off and a slew of awards contenders all crowd into movie theaters hoping to woo adult audiences while competing for Oscar gold.
But instead of living and dying on a film’s opening weekend, two challenging films, “The Walk” and “Everest,” are building word-of-mouth by launching on limited Imax and premium format runs. This weekend, the first of these high profile bets paid off, after “Everest” debuted to a strong $7.6 million across 545 locations, earning an A CinemaScore in the process.