How ‘Everest’ and ‘The Walk’ Early IMAX Runs Could Shake Up the Movie Business
Sep 20, 2015

Even good movies can fail.

From video games to HBO shows, there’s so much competition for people’s attention these days that glowing reviews and a compelling story aren’t enough to guarantee a movie will do well. That’s even harder when fall movie season kicks off and a slew of awards contenders all crowd into movie theaters hoping to woo adult audiences while competing for Oscar gold.

But instead of living and dying on a film’s opening weekend, two challenging films, “The Walk” and “Everest,” are building word-of-mouth by launching on limited Imax and premium format runs. This weekend, the first of these high profile bets paid off, after “Everest” debuted to a strong $7.6 million across 545 locations, earning an A CinemaScore in the process.