Andrew Stewart | Manager, Corporate Communications
Hello again, IMAX fans!
In this week’s edition of FRIDAY FEATURE, I’d like to share with you something going on right now! And no, it’s not an April Fools’ joke! It’s a real thing … well, sort of.
Running now in select AMC theatres across the country through April 17, IMAX and Disney are partnering on a virtual reality experience for Disney’s upcoming live-action film, The Jungle Book: "Through Mowgli’s Eyes, Part 1: Trust in Me.”
It really is a one-of-a-kind installation — not to mention the biggest push for this kind of promotion ever done by a Hollywood studio — that allows you to experience The Jungle Book through Mowgli’s eyes … and fans are loving it!
Those who take part in the VR experience also receive an exclusive The Jungle Book mini-poster.
Earlier this week we posted dates, times and locations of the installation, so to experience it for yourself, make sure you check out the details here, then post about your experience using #ThroughMowglisEyes.
Disney’s The Jungle Book hits IMAX® 3D theatres worldwide on April 15.