The deal is shaped as a joint-venture partnership between IMAX Corporation, TCL Multimedia Technology Holdings and Wasu Digital TV Media Group (WASU).
WASU will license and distribute IMAX-enhanced Hollywood and Chinese current theatrical and other content to the IMAX-TCL premium home theatre system.
IMAX and TCL agreed in 2013 to come up with a premium home theatre system. It will launch in China and other territories in 2015.
“Following our joint venture with TCL and our investment in Prima Cinemas’ secure content transmission technology, today’s content alliance marks the next logical step in the development of our premium home theatre offering in China,” said IMAX CEO Richard L. Gelfond. “As a pioneer in digital content transmission and the navigation of the regulatory environment in China with extensive experience and knowledge of the local business landscape, WASU is the ideal content distribution and operation partner and enables a complete end-to-end premium home theatre experience for consumers in China.”
Wasu is one of China’s largest digital content providers and one of five operators approved by the state to deliver multimedia content to the home.
Read more about IMAX's agreement with Wasu and TCL on Variety.com.