IMAX Corporation and ODEON & UCI Cinemas Group, Europe's largest exhibitor, today announced an agreement to install two new digital IMAX(R) theatre systems under joint venture agreements in Mallorca and Milan.
The Spanish location will open under the Cinesa brand in Mallorca. The location in Italy will operate under the UCI brand in Milan. Both locations are scheduled to open on May 20th, 2011. These new theatres are the latest in a surge of IMAX theatre system signings and openings in Western Europe this year in markets such as the United Kingdom, France, The Netherlands and Germany.
Today's announcement adds to ODEON & UCI Cinemas Group's position as the largest operator of IMAX theatres in the EMEA (Europe, Middle East and Africa) region.