Mission Impossible: How IMAX built a pop-up cinema from scratch for Rogue Nation premiere
Jul 28, 2015


When Tom Cruise and Paramount Pictures wanted to host the world premiere of Mission: Impossible - Rogue Nation in the Vienna State Opera house they didn't stop to think about whether it was a suitable venue for showing a film. It looks incredible and is actually featured in the movie itself, but it is designed for stage performances, not screen.

That's why IMAX was called. Cruise is a fan of the movie platform and the company has experience of building a pop-up IMAX theatre in the past - inside the Hong Kong Culture Center for the premiere of another Paramount film, Transformers: Age of Extinction. Could it do it again?