Richard Gelfond, CEO of IMAX, predicted big changes in the movie industry while talking with HuffPost Live at Davos on Friday.
Gelfond said the appeal of movies is not just domestic -- it's global. He predicted the industry is going to have to change the dynamic of films to appeal to audiences outside the United States.
"I think there's going to be much less kind of Western power in the movies," Gelfond said. "I don't think the Russia's going to be the bad guy, and the U.S. is going to be the good guy, because that's not gonna play well [in Russia].
Read more on about Rich Gelfond at Davos on The Huffington Post.