Digital Re-mastering (DMR)
The content being shown in an IMAX theatre is significantly better than the content playing down the hall. The secret sauce in the IMAX mix is DMR – or Digital Re-mastering – a transformative process we invented. This is IMAX’s proprietary method of turning an already powerful movie into a breathtaking IMAX blockbuster with unparalleled image and sound quality. IMAX spends months on location and in the editing room of its DMR facilities with the director and technical teams of each film – planning the shots, re-mixing the sound, meticulously adjusting the saturation, contrast, brightness and hundreds of details in virtually every frame to present the film at its best.
It’s often done after the film is shot, but leading directors are increasingly asking IMAX to join the moviemaking process from the very start. For a growing number of Hollywood movies, IMAX is part of the film’s DNA.
That means, oftentimes, an IMAX movie is conceived as an IMAX movie – with the filmmaker working with IMAX to decide which parts, for example, should be shot with an IMAX camera, what kinds of techniques make the most of the IMAX screen, sound and theatre, and how the drama should unfold to take advantage of IMAX’s larger format, richer color, sheer scale and impact.