When a technology undergoes a radical improvement, what’s the best way to transition? Some jump on the bandwagon right away and – briefly – have the bragging rights. Others do the homework, sweat the details, and wind up with the system that sets the standard for years to come. This is how we’ve always worked.
The integration of digital into our projection systems is an example. IMAX invented a revolutionary film projection system – one that remained the highest quality in the industry for the past 40 years. As digital entertainment emerged, IMAX began to face the next challenge: how do we make digital technology that goes above and beyond this quality product we are known for? That’s simple: by focusing on the value this new format would bring – its greater precision, clarity and perfection of image quality. These are the qualities that IMAX digital projection systems bring to bear. And we only continue to improve that offering.