Company's Projection Technology Featured For Every Festival

Category...Premiere, Documentary, Feature and Shorts

KENNESAW, Ga.--(BUSINESS WIRE)--Dec. 20, 2000-- Digital Projection, Inc. (DPI) - a wholly owned subsidiary of IMAX Corporation (Nasdaq:IMAX)(TSE:IMX) - today announced that the 2001 Sundance Film Festival has exclusively selected its digital projectors for the Festival's digital film screenings.

The announcement marks the third consecutive year DPI has provided projectors for what is considered the elite event for independent American films and this year every genre of film will have digital entries, including a high definition premiere, documentaries, features and shorts.

DPI will provide nearly 20 of its high-performance projectors based on DLP(TM) technology by Texas Instruments for a total 12 theaters/venues. At least 15 independent digital films are currently scheduled to be displayed during the prestigious Festival, held in Park City, Utah (January 18-28, 2001). Filmmakers electing to create in the digital domain submitted films on a variety of electronic media including a few who transferred film to high definition video.

DPI will also provide the projectors for the Festival's internationally televised awards ceremony on the closing night.

"The extraordinary clarity of image, brightness and ease of use associated with Digital Projection's technology sets it apart in the digital projection world," said Ian Calderon, a Founder of the Sundance Institute. "Digital Projection's technology offers filmmakers working in digital media the kind of quality usually associated with big budget film productions."

In addition to the Festival, Calderon added that Digital Projection's technology is also featured during the Sundance Filmmaker's Lab. Held in June, the event offers visiting filmmakers the opportunity to collaborate with Sundance's creative advisors and then present their works in a full digital cinema environment on DPI's high performance projectors.

"Digital Projection is deeply committed to providing independent filmmakers with visual tools that will continue to drive the widespread paradigm shift associated with digital film display and we think Sundance is the perfect venue for that to happen. DPI is proud to supply the Sundance Film Festival for the third year in a row, advanced projection systems that increase a filmmaker's opportunity to display their creative works," said Chuck Collins, DPI's national market development manager.

About Digital Projection

In September '99, Digital Projection International was acquired by IMAX Corporation (Mississauga, Ontario) and currently operates as a wholly owned subsidiary.

Digital Projection International was founded in 1989, originally as a division of The Rank Group and has been instrumental in the development and application of Digital Light Processing(TM) technology by Texas Instruments for projection systems.

On June 5, 2000, Texas Instruments announced that it had signed an agreement with IMAX Corporation under the terms of which IMAX and its subsidiary Digital Projection International (DPI) will develop, manufacture and market projectors based on DLP Cinema(TM) projection technology for standard cinema.

The POWER & LIGHTNING Displays line of projectors is capable of projecting enormous digital images - well over 60-feet wide - from any video, computer or HDTV source.

In June 1998, Digital Projection was awarded an Emmy(c) for technical achievements in broadcast engineering by the Academy of Television Arts and Sciences, Los Angeles. POWER Displays are the first and only projector to win the coveted award.

Digital Projection's worldwide presence includes offices in North America, England, Europe and the Far East. The company's North American headquarters are located at 55 Chastain Road, Suite 115, Kennesaw, GA 30144. Phone (770) 420-1350; Fax (770) 420-1360; www.digitalprojection.com.

Digital Light Processing, DLP and DLP Cinema are registered trademarks of Texas Instruments.


CONTACT:	Digital Projection, Inc., Kennesaw
	Tim J. Butler, (770) 420-1350
	fax: (770) 420-1360
	tbutler@digitalprojection.com