First Eastern European Imax Theatre Attracting Record Crowds In Poland

Tue, Jan 9, 2001
Attendance at Panasonic IMAX® Theatre in Warsaw, Poland exceeds 250,000 in first four months

Warsaw, January 9, 2001 –The Panasonic IMAX Theatre, which IT International opened to the public four months ago in the Warsaw suburb of Sadyba, has seen more than 250,000 visitors through its doors. This is an average attendance of more than 2,000 people daily. This is IT International’s first IMAX theatre and the first IMAX theatre to be opened in Eastern Europe.

Moshe Greidinger, CEO of IT International said, “The Panasonic IMAX Theatre is exceeding even our best projections and, with six more IMAX Theatres to be opened in other parts of Central and Eastern Europe, we’re very enthusiastic about the impact that IMAX technology and the IMAX brand will have in this area.”

“We congratulate Mr. Greidinger and his team at IT International on the Panasonic IMAX Theatre’s launch. It is our experience that a successful theatre opening in a new territory often fuels the demand for additional theatres in that area,” said Richard L. Gelfond, Co-Chairman and Co-CEO of IMAX. “We look for the same pattern to follow in other parts of Poland and of Eastern Europe, with IT International being the driving force behind this expansion.”

The Panasonic IMAX Theatre is located in Sadyba, Warsaw connected to the Sadyba Best Mall shopping and Entertainment Center, and is considered among the best in-city commercial locations with 50,000 people living in the immediate areas within close walking distance. Sadyba Best Mall offers a wide range of fashion shops, a video arcade, food court, supermarket and Entertainment Center including Cinema City multiplex ( 12 screens ) and Hocus Pocus Bowling centre, among others.

IMAX Corporation and its subsidiaries comprise one of the world’s leading entertainment technology companies, with particular emphasis on film and digital imaging technologies, including giant-screen images, 3D presentations, digital post-production and digital projection. There were more than 220 IMAX theatres operating in 28 countries around the world as of September 30, 2000. IMAX’s subsidiaries include Digital Projection International, whose primary business is the design and manufacture of high-end digital image delivery devices, Sonics Associates, a designer and manufacturer of high-end sound systems and DKP/70MM Inc., award-winning specialists in image quality control and post-production. IMAX Corporation is a publicly traded company listed on both the Toronto and Nasdaq stock exchanges. More information on the Company can be found at www.imax.com.

2525 Speakman Drive
Mississauga, Ontario, Canada L5K 1B1
Tel: (905) 403-6500 Fax: (905) 403-6450
www.imax.com

For additional information, please contact:

IT International, Warsaw
Anna Rekus
48 - 605 956 869

IMAX Corporation,
Toronto
Victoria Dinnick
905-403-6366