IMAX Corporation Announces Harry Potter and the Half-Blood Prince to Open in 62 IMAX(R) Theatres Internationally Day-and-Date, Opening Weekend

Explosive Opening Sequence to be Featured Exclusively in IMAX(R) 3D

LOS ANGELES, CA, July 14 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that Harry Potter and the Half-Blood Prince: The IMAX 3D Experience is the widest IMAX international release ever, opening in conjunction with the film's general release commencing on July 15th in 62 IMAX theatres internationally.

Domestically, the picture will launch Wednesday, July 15th in select IMAX theatres in New York, Los Angeles and Chicago and expand shortly thereafter.

In IMAX(R) 3D theatres, the film will feature approximately 12 minutes of the movie's explosive opening sequence exclusively in live-action IMAX 3D, a special element fans last enjoyed in the final fight scene in Harry Potter and the Order of the Phoenix in 2007.

"Harry Potter and the Half-Blood Prince is the widest IMAX release ever internationally, a true testament to the continued appeal of this tremendous franchise and the growing interest in this format," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "We are excited to partner with IMAX once again on this next installment of our incredibly successful series."

"As the Harry Potter series has evolved into a worldwide phenomenon, our partnership with IMAX has become invaluable in terms of delivering something extra to the fans around the globe," said Dan Fellman, President of Distribution, Warner Bros. Pictures.

"We're pleased to be able to share this film with our expanded audience, which has grown significantly since the previous installment in the Harry Potter series, thanks to the rollout of our digital projection system," said IMAX CEO Richard L. Gelfond. "Special features in IMAX continue to attract fans and repeat viewings, and we are looking forward to sharing the special 3D opening with consumers around the world."

"The level of anticipation for this film has been building since last fall," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers and Potter fans will have the opportunity to experience the film in a very unique way this summer, and we're excited to extend this opportunity to a much broader audience this year."

Harry Potter and the Half-Blood Prince: An IMAX 3D Experience is scheduled to play beginning July 15th (day-and-date) at the following IMAX(R) theatres.

    INTERNATIONAL

    Australia

    Melbourne - Highpoint Hoyts IMAX
    Melbourne - Melbourne IMAX
    Perth - Carousel Hoyts IMAX
    Sydney - Entertainment Quarter Hoyts Sydney
    Sydney - LG IMAX Theatre Sydney

    Austria

    Graz - Cineplexx 8055 Graz
    Vienna - Cineplexx Apollo Das Kino

    Brazil

    Sao Paolo - Bourbon Shopping Center IMAX Theater

    China

    Beijing - IMAX Theatre at the China National Film Museum
    Beijing - IMAX Theatre UME Beijing International
    Beijing - Shijingcheng Wanda Cinema
    Changchun - Wanda International Cinema Changchun
    Changsha - Changsha Wanda International Cinema
    Shanghai - IMAX Theatre at Peace Cinema
    Suzhou - Suzhou Science and Cultural Arts Centre

    Czech Republic

    Prague - Oskar IMAX Theatre - Palace Flora

    Ecuador

    Guayaquil - Nescafe IMAX Malecon 2000

    France

    Paris - Gaumont Disney Village IMAX

    Germany

    Berlin - CineStar IMAX 3D, Sony Center Berlin

    Hong Kong

    Kowloon - BEA IMAX Theatre

    India

    Hyderabad - PRASAD IMAX Theatre
    Mumbai - IMAX Adlabs Theatre
    Kolkatta - Aeren R. IMAX Theatre at Mani Square Pvt. Ltd.

    Japan

    Kanagawa - 109 Cinemas Kawasaki
    Minoh - 109 Cinemas Minoh
    Saitama - 109 Cinemas Shobu

    Korea

    Gwangju - CGV Gwangju
    Ilsan - CGV Ilsan
    Seoul - CGV Wangsipni
    Seoul - CGV Yongsan

    Mexico

    Cuernavaca - Cinemex Diana IMAX Theatre
    Guadalajara - Cinepolis Galerias Guadalajara IMAX Theatre
    Juarez - Cinepolis Las Misiones Cd. Juarez IMAX Theatre
    Mexico City - Cinepolis Perisur IMAX Theatre
    Mexico City - Cinepolis Universidad IMAX Theatre
    Monterrey - Cinepolis Galerias Valle Oriente IMAX Theatre
    Toluca - Cinepolis Galerias Metepec IMAX Theatre
    Torreon - Cinemas Martinez
    Veracruz - Cinepolis Las Americas IMAX Acuario de Veracruz

    Netherlands

    Amsterdam - Pathe Arena

    New Zealand

    Auckland - SKYCITY IMAX Theatre Queen Street

    Philippines

    Edsa - SM City North Edsa Mall
    Manila - San Miguel Coca-Cola IMAX Theatre

    Russia

    Moscow - KinoStar City @ Mega Belaya Dacha
    Moscow - Nescafe IMAX Theatre
    St. Petersburg - Coca-Cola IMAX Kinostar City

    Spain

    Barakaldo - Yelmo Cines Megapark
    Malaga - Yelmo Cines Plaza Mayor
    Oviedo - Yelmo Cines Los Prados

    Taiwan

    Taipei - Samsung IMAX Miramar Cinemas

    Thailand

    Bangkok - KrungSri IMAX Siam Paragon

    Turkey

    Ankara - Ankara AFM IMAX
    Istinye - AFM Istinye Park IMAX

    UAE

    Dubai - Grand Megaplex 21 IMAX

    UK

    Birmingham - IMAX Cinema Millennium Point
    Bradford - National Media Museum IMAX Bradford
    Glasgow - Glasgow Science Centre IMAX Cinema
    Greenwich - ODEON Greenwich
    London - BFI London IMAX Cinema
    Manchester - ODEON Manchester IMAX Cinema at The Printworks
    Wimbledon - ODEON Wimbledon

    UKRAINE

    Kiev - IMAX Theatre

    About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R), technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2009, there were 371 IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.

IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).

SOURCE: IMAX Corporation - 07/14/2009
CONTACT: Media: IMAX Corporation, New York, Sarah Gormley,
(212) 821-0155, [email protected];
Entertainment Media: Rogers Cowan, Los Angeles,
Elliot Fischoff, Jason Magner, (310) 854-8128,
[email protected];
Investors: IMAX Corporation - New York,
Heather Anthony, (212) 821-0121,
[email protected];
Business Media: Sloane Company, New York, Whit Clay,
(212) 446-1864, [email protected]
(IMAX IMX.)