Marketing Veteran and Thought Leader in Brand Equity to Helm IMAX Global Brand and Marketing Efforts

NEW YORK, May 28, 2013 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced the appointment of Eileen Campbell as Chief Marketing Officer, effective July 15. Campbell will lead the Company's global marketing function.

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"The IMAX brand is one of our most valuable assets and has become synonymous with the ultimate movie-going experience for audiences worldwide," said IMAX CEO Richard L. Gelfond. "We believe Eileen's impressive marketing and leadership credentials coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value in support of our continued growth. I am delighted to welcome Eileen to IMAX and I look forward to her contributions."

Campbell's distinguished career spans over 30 years in senior executive positions with industry-leading organizations, most notably with Millward Brown, one of the world's top global brand consulting agencies, with a client roster that includes 81 of the world's top 100 brands. Campbell most recently served as the company's Global Chief Executive Officer where she was responsible for 78 offices in 51 countries and generated industry-leading growth. During her tenure with Millward Brown, Campbell also served as the company's Head of Global Development and North America CEO. Prior to Millward Brown, Campbell held senior leadership roles with market-leading research and insight firms including Angus Reid Group, NFO Worldgroup and Maritz.

On her appointment, Campbell stated: "I've been a fan of the IMAX brand for many years and I am thrilled to be joining such a great company. Few brands in the world have created such an emotionally engaging and differentiated entertainment experience and I see immense opportunity for the business as it expands globally. It's truly an exciting time to be part of IMAX."

Campbell is a graduate of Ohio's Heidelberg University, where she studied economics and business administration, graduating with a Bachelor of Science, cum laude.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2013, there were 738 IMAX theatres (606 commercial multiplexes, 19 commercial destinations and 113 institutions) in 53 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.