DreamWorks Animation Taps into IMAX's New Digital Locations

LOS ANGELES, Nov. 4 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and DreamWorks Animation SKG, Inc. (NYSE:DWA) today announced that the studio's highly anticipated fall movie, Madagascar: Escape 2 Africa, will open domestically on November 7, 2008 in a record 130 IMAX(R) theatres, including 35 new locations equipped with IMAX's digital projection system, in conjunction with the film's nationwide release. Madagascar: Escape 2 Africa is the second of five DreamWorks Animation films slated for release in IMAX theatres from June 2008 to May 2010.

The film will also open in 30 IMAX theatres internationally during the days and weeks following the domestic launch. Madagascar: Escape 2 Africa has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) technology.

"This movie looks and sounds incredible in IMAX and we're very excited to offer fans a premium way to embark on this next big adventure with all the lovable characters from Madagascar," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "We always strive to deliver a premium entertainment experience to our audience and that's what IMAX is all about."

"Our fantastic relationship with DreamWorks Animation has given moviegoers a whole new way to experience top notch animated movies and we're very excited to share this next highly anticipated Madagascar adventure with IMAX fans worldwide," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "With crystal clear images, powerful digital surround sound and IMAX's immersive theatre geometry, audiences watching Madagascar: Escape 2 Africa: The IMAX Experience will be transported to the vast planes of Africa alongside the film's star characters, Alex, Marty, Melman and Gloria."

Madagascar: Escape 2 Africa joins four other DreamWorks Animation movies previously announced and slated for release in IMAX's format, including Kung Fu Panda, as well as the studio's first three 3D titles, Monster vs. Aliens (March 2009), How to Train Your Dragon (March 2010) and Shrek Goes Fourth (May 2010).

About Madagascar: Escape 2 Africa

In Madagascar: Escape 2 Africa, all of the loveable characters are back - Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King Julien, Maurice and the penguins. Left marooned on the distant shores of Madagascar, the New Yorkers have hatched a plan so crazy it just might work. With military precision, the penguins have repaired an old crashed plane-sort of. Once aloft, this unlikely crew stays airborne just enough to make it to the wildest place of all-the vast plains of Africa itself. Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett Smith, Sacha Baron Cohen, Cedric The Entertainer and Andy Richter all return to their original roles. The film is produced by Mireille Soria and Mark Swift and co-directed by Eric Darnell and Tom McGrath.

Madagascar: Escape 2 Africa: The IMAX Experience is scheduled to play day-and-date at the following IMAX(R) Theatres beginning on November 7th.


    UNITED STATES

    Arizona
    Mesa - Gateway 12 IMAX Theatre
    Phoenix - AMC Deer Valley 30 with IMAX

    Arkansas
    Little Rock - Chenal 9 IMAX Theatre

    California
    Anaheim - The Movie Experience 14 at Anaheim Gardenwalk
    Arcadia - AMC Santa Anita 16 & IMAX*
    Burbank - AMC Burbank 16 & IMAX
    Cathedral City - Desert IMAX Theatre
    Dublin - Regal Hacienda Crossings IMAX
    Emeryville - AMC Bay Street 16 & IMAX
    Fresno - Edwards Fresno Stadium 22 & IMAX
    Irvine - Edwards Irvine Spectrum IMAX
    Los Angeles - AMC Century City 15 & IMAX
    Los Angeles - AMC CityWalk Stadium 19 with IMAX
    Los Angeles - IMAX Theatre at The Bridge: cinema de lux
    Ontario - Edwards Ontario Palace IMAX
    Sacramento - Edwards Fairfield Stadium & IMAX
    Sacramento - Regal Cinemas El Dorado Hills & IMAX
    San Diego - San Diego IMAX at Mira Mesa 18
    San Jose - AMC Eastridge Mall 15 & IMAX
    San Francisco - AMC Loews Metreon 16 with IMAX
    Simi Valley - Civic Center Stadium 16
    Stockton - Regal City Centre Stadium 16 & IMAX
    Torrance - AMC Del Amo 18

    Colorado
    Colorado Springs - Cinemark IMAX Theatre at Cinemark Carefree Circle
    Denver - AMC Orchard 12
    Denver - UA Colorado Center IMAX

    Connecticut
    Manchester - IMAX Theatre at Showcase Cinemas Buckland Hills

    Florida
    Altamonte Springs - AMC Altamonte Mall 18 & IMAX
    Aventura - AMC Aventura Mall 24 & IMAX
    Fort Myers - AMC Gulf Coast Town Center Stadium 16 & IMAX
    Fort Lauderdale - AutoNation(R) IMAX(R) Theater at Museum of Discovery
                      and Science
    Jacksonville - AMC Regency 24 & IMAX
    Orange Park - AMC Orange Park 24 & IMAX
    Orlando - AMC Pointe Orlando 20 & IMAX
    St. Augustine - World Golf Hall of Fame IMAX Theatre
    St. Petersburg - Muvico Baywalk 20 & IMAX
    Tampa - Channelside Cinemas IMAX
    Tampa - AMC Veterans 24 & IMAX
    West Palm Beach - Muvico Parisian 20 & IMAX

    Georgia
    Augusta - AMC Augusta Exchange Stadium 20 & IMAX
    Buford - Regal Mall of Georgia IMAX

    Idaho
    Boise - Edwards Boise Stadium IMAX

    Illinois
    Batavia - Randall 15 IMAX
    Chicago - Navy Pier IMAX Theatre
    Lincolnshire - Regal Lincolnshire IMAX
    Woodridge - Cinemark IMAX Theatre at Seven Bridges

    Indiana
    Evansville - IMAX Theatre at Showplace Cinemas East
    Indianapolis - IMAX Theatre ShowPlace 16
    Noblesville - Hamilton Towne Center 16 + IMAX
    Portage - Portage 16 IMAX

    Iowa
    Council Bluffs - Star Cinemas Council Bluffs
    Des Moines - Science Center of Iowa Blank IMAX Dome Theater

    Kansas
    Olathe - IMAX Theatre at AMC Studio 30

    Kentucky
    Louisville - Stonybrook IMAX

    Maryland
    Baltimore - Maryland Science Center IMAX Theatre
    Baltimore - AMC White Marsh 16 & IMAX
    Columbia - AMC Columbia 14 & IMAX

    Massachusetts
    Natick - Verizon IMAX 3D Theater at Jordan's Furniture - Natick
    Reading - Verizon IMAX 3D Theater at Jordan's Furniture - Reading

    Michigan
    Dearborn - The Henry Ford IMAX Theatre
    Grand Blanc - NGC Trillium IMAX Theatre
    Grand Rapids - IMAX Theatre at Celebration! Cinema
    Lansing - IMAX Theatre at Celebration! Cinema
    Sterling Heights - IMAX Theatre at AMC Forum 30
    Ypsilanti - Showcase Cinemas Ann Arbor

    Minnesota
    Apple Valley - Great Clips IMAX Theatre
    Missouri
    Kansas City - AMC BarryWoods 24 & IMAX
    St. Louis - Ronnies 20 Cine IMAX

    Nevada
    Henderson - Regal Sunset Station 13 & IMAX*
    Las Vegas - Brenden Theatres and IMAX at the Palms Casino Resort
    Las Vegas - Red Rock Stadium 16 & IMAX
    Las Vegas - Regal Aliante Stadium 16 & IMAX*

    New Hampshire
    Hooksett - Cinemagic IMAX Theatre

    New Jersey
    Atlantic City - IMAX Theatre at Tropicana Casino and Resort
    Cherry Hill - AMC Cherry Hill 24 & IMAX
    Hamilton - AMC Hamilton 24 & IMAX

    New York
    Albany - Crossgates Mall 18 & IMAX
    Brooklyn - UA Sheepshead Bay Stadium 14 & IMAX
    Deer Park - Regal Deer Park Stadium 16 & IMAX
    Garden City - Grumman IMAX at Cradle of Aviation
    New Rochelle - Regal New Roc City IMAX
    New York City - AMC Loews IMAX Theatre, Lincoln Square
    New York City - AMC Empire 25 & IMAX
    West Nyack - IMAX Theatre at Palisades Center
    White Plains - IMAX Theatre at City Center: Cinema de lux
    Williamsville - Regal Transit Center & IMAX

    North Carolina
    Charlotte - Charlotte Observer IMAX Dome Theatre, Discovery Place
    Raleigh - Wachovia IMAX Theatre at Marbles Kids Museum

    Ohio
    Cincinnati - Cinema De Lux 18: Springdale IMAX Theatre
    Columbus - IMAX Theatre at AMC Easton Town Center 30

    Oklahoma
    Tulsa - Cinemark IMAX Theatre at The Tulsa

    Oregon
    Tigard - Portland IMAX at Bridgeport Village Stadium 18

    Pennsylvania
    Bensalem - AMC Neshaminy 24 & IMAX
    Harrisburg - Select Medical IMAX Theater at The Whitaker Center
    King of Prussia - UA King of Prussia IMAX
    Philadelphia - Tuttleman IMAX Theatre, Franklin Institute
    Reading - RC Reading 11 & IMAX
    Tarentum - Cinemark IMAX Theatre at the Galleria Pittsburgh Mills

    Rhode Island
    Providence - Providence Place Cinemas 16 & IMAX

    Tennessee
    Knoxville - Regal Pinnacle Stadium 18 & IMAX
    Nashville - Regal Opry Mills 20 & IMAX

    Texas
    Colleyville - Colleyville Cinema & Grille IMAX Theatre
    Dallas - Cinemark IMAX Theatre at Cinemark 17
    Houston - AMC Gulf Pointe 30 & IMAX
    Houston - Edwards Marq*E IMAX
    Houston - Wortham IMAX Theatre at Houston Museum of Natural Science
    San Antonio - Palladium IMAX Theatre
    Sugar Land - AMC First Colony 24 & IMAX
    Tomball - Santikos Silverado Station 18 IMAX

    Utah
    Sandy - Megaplex 17 IMAX at Jordan Commons

    Virginia
    Alexandria - AMC Hoffman 22 & IMAX
    Chantilly - Steven F. Udvar-Hazy Center IMAX Theater
    Hampton - Riverside 3D IMAX Theater at the Virginia Air & Space Center
    Richmond - Science Museum of Virginia Ethyl IMAX Dome
    Virginia Beach - AMC Lynnhaven 18
    Virginia Beach -Virginia Aquarium IMAX 3D Theater
    Woodbridge - AMC Potomac Mills 18 & IMAX

    Washington
    Lacey - Martin Village Stadium 16 & IMAX
    Seattle - Pacific Science Center Boeing IMAX Theatre
    Spokane - Riverfront Park IMAX
    Tukwila - AMC Southcenter 16 & IMAX

    Wisconsin
    Fitchburg - Star 18 & IMAX

    CANADA

    Alberta
    Calgary - Scotiabank Theatre Chinook
    Edmonton - Scotiabank Theatre West Edmonton Mall

    British Columbia
    Langley - Colossus Langley IMAX Theatre
    Richmond - Cineplex IMAX Theatre, SilverCity Riverport

    Nova Scotia
    Halifax - Empire IMAX, Bayer's Lake

    Ontario
    Mississauga - Cineplex IMAX Theatre, Coliseum Mississauga
    Ottawa - Cineplex SilverCity Gloucester IMAX Theatre
    Toronto - Cineplex Scotiabank Theatre Toronto IMAX Theatre
    Woodbridge - Cineplex Colossus Woodbridge IMAX Theatre

    Quebec
    Montreal - Cineplex Entertainment IMAX Theatre, Scotiabank Theatre
               Montreal
    Quebec City - IMAX des Galeries de la Capitale

    INTERNATIONAL

    Argentina
    Buenos Aires - IMAX Center Norte*

    Ecuador
    Guayaquil - Fundacion Malecon 2000*

    Guatemala
    Guatemala City - Pradera Concepcion

    Netherlands
    Amsterdam - Pathe Arena*

    Philippines
    Manila - San Miguel Coca-Cola IMAX Theatre*

    UAE
    Dubai - Grand Megaplex 21 + IMAX*

    UK
    Birmingham - IMAX Theatre at Millennium Point*
    Bradford - IMAX National Media Museum*
    Greenwich - Odeon Greenwich*
    Glasgow - Glasgow Science Center IMAX Cinema*
    London - BFI London IMAX Cinema*
    Manchester - ODEON IMAX Cinema Manchester at The Printworks*
    Wimbledon - Odeon Wimbledon*

    Ukraine
    Kiev - Utel IMAX Theatre

    * denotes later launch

Additional theatres will be confirmed. Please check local listings or IMAX.com for final theatre listings, launch dates and showtimes.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R), technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2008, there were 302 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR-, IMAX- MPX-, and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of sixteen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie and Kung Fu Panda. Madagascar: Escape 2 Africa opens in theaters on November 7, 2008 and Monsters vs. Aliens on March 27, 2009. Beginning in 2009, all of the Company's feature films will be produced in stereoscopic 3D technology.

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

SOURCE  IMAX Corporation
    -0-                           11/04/2008
    /CONTACT:  Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; DreamWorks Animation, Jeff Hare, (818) 695-6055,
jeff.hare@dreamworks.com; Entertainment Media: Rogers & Cowan, Los Angeles,
Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com; Investors: IMAX
Corporation - New York, Heather Anthony, (212) 821-0121, hanthony@imax.com;
DreamWorks Animation, Rich Sullivan, (818) 695-3900,
ir@dreamworksanimation.com; Business Media: Sloane & Company, New York, Whit
Clay, (212) 446-1864, wclay@sloanepr.com/
    (IMAX IMX.)

CO:  IMAX Corporation
ST:  California, Ontario
IN:  ENT FLM
SU:  PDT

PR
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