IMAX Release Shows Strong Legs, Generating More Than 8.5% of the Film's
Domestic Total Box Office on Less Than 2% of the Screens as it Enters
Final Week
LOS ANGELES, July 23 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ:
IMAX; TSX: IMX) today announced that the Paramount Pictures release
Transformers: Revenge of the Fallen: The IMAX Experience, directed by Michael
Bay and executive produced by Steven Spielberg, featuring scenes filmed with
IMAX(R) cameras, has crossed the $40 million box office milestone worldwide
after its fourth week in release from 169 IMAX(R) theatres domestically and 61
IMAX theatres internationally.
Since the film's launch on June 24, 2009, the IMAX release has contributed
more than 8.5% of the film's $365 million total domestic box office on less
than 2% of the screens.
"The growth of our network has made it possible for this film to deliver
these fantastic results in a relatively short period of time," said IMAX CEO
Richard L. Gelfond. "We're very happy with the strong performance so far and
we're confident that it will continue to show strong legs as we enter the
final week of its run."
"This has been a great run for IMAX theatres, which have posted strong
results during the last month," added Greg Foster, Chairman and President of
IMAX Filmed Entertainment. "The special IMAX sequences have added an extra
level of excitement to the IMAX release and we once again have reason to thank
Michael, Steven Spielberg and our partners at Paramount."
Transformers: Revenge of the Fallen: The IMAX Experience features select
scenes filmed with IMAX cameras. Director Michael Bay has seamlessly
integrated the IMAX footage with state-of-the-art CGI and visual effects to
create an unprecedented look and feel for the sequel to Transformers. The
movie sequences shot in traditional 35mm have been digitally re-mastered into
the unparalleled image and sound quality of The IMAX Experience(R) with IMAX
DMR(R) (Digital Re-mastering) technology. The IMAX DMR scenes appear in the
traditional "letterbox" shape, while scenes shot with IMAX's cameras will
expand vertically on the IMAX screen.
Every IMAX theatre is specially designed to put the audience IN the movie.
The unique theatre geometry of an IMAX theatre combined with crystal clear
images, laser-aligned digital sound and maximized field of view provides the
world's most immersive movie experience.
Paramount Pictures and DreamWorks Pictures Present In Association with
Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy
Production A Michael Bay Film Transformers: Revenge of the Fallen starring
Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White,
John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The
film is directed by Michael Bay from a screenplay by Ehren Kruger Roberto
Orci Alex Kurtzman. The producers are Don Murphy Tom DeSanto, Lorenzo di
Bonaventura and Ian Bryce. The executive producers are Steven Spielberg,
Michael Bay, Brian Goldner and Mark Vahradian. Based on Hasbro's
Transformers(TM) Action Figures. This film has been rated PG-13 for intense
sequences of sci-fi action violence, language, some crude and sexual material,
and brief drug material.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR, technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of March 31, 2009, there were 371 IMAX theatres
(250 commercial, 121 institutional) operating in 43 countries.
IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and
YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
SOURCE: IMAX Corporation
- 07/23/2009
CONTACT: Media: IMAX Corporation,
New York, Sarah Gormley,
(212) 821-0155, [email protected];
Entertainment Media: Rogers Cowan, Los Angeles,
Jason Magner, (310) 854-8128, [email protected];
Investors: IMAX Corporation
New York, Heather Anthony, (212) 821-0121, [email protected];
Business Media: Sloane Company, New York, Whit Clay, (212) 446-1864,
[email protected]
(IMAX IMX.)