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Transformers: Dark of the Moon Sets IMAX Record in China

By IMAX на дату Июль 25, 2011

This weekend, Transformers: Dark of the Moon: An IMAX 3D Experience set a record for the launch of a U.S. movie in China, generating $3.7 million of box office on 31 screens, for a per screen average of $120,000.  This beats the prior per screen average record set by Avatar of $97,400.  To date, the film has generated $45.5 million in IMAX box office worldwide, surpassing the $44 million of box office generated by Transformers: Revenge of the Fallen: The IMAX Experience, with theatres in Japan still to open.